Month: December 2020

The Media Rating Council this morning announced plans to launch a new subcommittee focused on the quality of data sources used in various media currencies, measurement and verification systems, but
said details are forthcoming. The MRC added that the goal is to assess and promote the quality of data sources, and that the council’s board will formalize its structure and activities “in the
coming months.

The participants aim to provide the industry with a foundation for a “real world” technical example of how to transmit ATSC 3.0 over hybrid fiber-coaxial infrastructure.

Grammy Award-winning hip-hop star Cardi B will bring new limited series Cardi Tries__ to Watch Together on Messenger From Facebook. The eight-episode series is executive-produced by Cardi B and will begin rolling out weekly Dec. 17. She will take on outrageous new challenges and bring her positivity and unique style to tasks such as becoming…

The California Public Utility Commission demanded details on sexual assault cases involving drivers. But Uber says complying would compromise victims’ identities.

The Media Rating Council extended DoubleVerify’s accreditations to include its impression and viewability measurement and reporting for display and video ads on Facebook and Instagram. This marks the first time the MRC has accredited a third-party solution for integrated viewable impression measurement on a platform with the scale of Facebook. DoubleVerify said its solution enables…

Social commerce is ending 2020 with a bang as Walmart announced it will soon host livestreams with “fashion-loving TikTok creators” through which viewers can buy featured items directly on the platform. The first one-hour livestream will be on Dec. 18 at 8 p.m. E.T. on Walmart’s TikTok page. It will feature nine “creators on the…

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Insider Inc’s publisher and CRO Pete Spande talks about the shifting revenue mix at his company, which owns Business Insider, Morning Brew and Insider Intelligence. Among other topics, he predicts the likely revenue… Continue reading »

The post Considering 2021, With Insider Inc. Publisher And CRO Pete Spande appeared first on AdExchanger.

eMarketer has bumped up its mobile ad-spending forecast a bit, and predicts that iOS 14’s App Tracking Transparency framework will accelerate the shift from waterfall auctions to contextual
advertising. Other experts cite opportunities in OTT, subscription-based apps, and other areas.

Here’s a spot so full of F-bombs it might as well have been written by David Mamet and voiced by Samuel L. Jackson.

The small nation of Togo used image analysis algorithms to target economic support for its most vulnerable residents.