Month: December 2020

It’s been quite a year for e.l.f. Cosmetics. The beauty brand maintained sales growth by remaining aggressive on both the marketing and product innovation fronts, even as a pandemic raged on, leading to struggles for the entire category. But to close out 2020, e.l.f. took a cue from its 2019 playbook, ending with “a big…

The Messenger From Facebook desktop applications for MacOS and Windows, which debuted in April, are getting into the holiday spirit. Messenger said the apps will be upgraded with a host of new features specifically for desktop, including augmented reality effects, filters and immersive 360-degree backgrounds. New holiday sticker packs will be introduced, as well. Users…

Experiments are underway at Google to engineer a sustainable ad-funded internet after the platform withdraws support in 2022 for the third-party cookie, the web’s default means of monetization since the 1990s. This includes a large-scale identifiability study that aims to establish a threshold of information publishers can access to personalize their websites to users of…

After successfully launching shows around Shazam and Lego, Fox is teaming up with yet another brand for a new series: Wild Cherry Pepsi. Fox and Pepsi have teamed to create Cherries Wild, a pop culture trivia game show in which contestants spin the reels on a three-story-tall slot machine in an effort to get all…

TikTok began rolling out a new text-to-speech feature this week that will automatically convert text to a voiceover as users watch videos that have the feature enabled. Our guide will show you how to activate text-to-speech on your videos before posting them. Note: These screenshots were captured in the TikTok application on iOS. Step 1:…

The report projects that even after many brands and retailers accelerated their digital strategies during and coming out of the pandemic, retail sales will still come primarily from brick-and-mortar
locations. In the U.S., ecommerce is projected to account for only 16.2% of all retail sales next year.

The new standard addresses ad-sharing scenarios in which multiple entities own ad slots in CTV/OTT apps.

Mars Wrigley announced today that M&Ms will return to the Super Bowl in 2021 with a 30-second spot. The chocolate candy brand sat out the 2020 Super Bowl, but parent company Mars Wrigley has consistently advertised during the Super Bowl for over the past 10 years, alternating brands like Snickers and Skittles in addition to…

It’s getting cozy over in Unified ID 2.0 Land. SSP OpenX said on Tuesday it plans to adopt the open source ID, the initial development of which was spearheaded by The Trade Desk. Unified ID 2.0 proposes using hashed and encrypted email as the basis for identity and as a replacement for third-party cookies. Specifically,… Continue reading »

The post OpenX Is Latest SSP To Join Unified ID 2.0 appeared first on AdExchanger.

Ryan Reynolds is back with another comedy ad for Aviation Gin brand in a spot that sees the star shamelessly plug his alcohol brand while pretending its not an ad for gin at all, but rather an ad for innocent kid-friendly juice. The spot, titled “Not a Gin Ad,” also sees the actor-turned-megamarketer discuss his…