With tech giants set to crack down on cookies and third-party trackers in the coming months, the ad-tech industry is in for some major changes. IBM Watson Advertising has bet that artificial intelligence and anonymized behavioral insights will play a central role in that post-cookie future. The company has rolled out a series of product…
Postpartum Brand Frida Mom Offers Advice on Avoiding Dicks (Literal or Otherwise) After Birth
It’s well known that new mothers should avoid having sex for six weeks after birth. But in case that advice has passed you by, postpartum brand Frida Mom says it loud and clear in a new spot that spoofs medical ads: “No dicks allowed.” And the ad doesn’t just mean avoiding dicks of the anatomical…
Neustar Is Latest To Roll Out A Cookieless ID
Third-party cookies are going away, mobile ad IDs will soon be harder to come by – and the advertising ecosystem is responding with a flurry of deterministic identifiers of its own. LiveRamp has an ID, Nielsen’s got one, the industry is starting to coalesce around Unified ID 2.0 and, on Wednesday, Neustar launched Fabrick ID. Fabrick… Continue reading »
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Trump Could Torpedo a Bill to Boost Funding for AI
The National Defense Authorization Act would increase US investment by $6.4 billion over 5 years. But the president could veto it over other provisions.
Reddit Details Moat by Oracle Data Cloud Integration
Reddit entered into its first viewability measurement collaboration with its integration of Moat by Oracle Data Cloud, which will provide third-party verification on the platform’s ad views. The server-to-server integrations was custom-built for Reddit, and it is currently being alpha-tested with a limited number of partners with an eye toward a broader rollout early next…
Amazon Fire TV Monthly Active Users Hit 50M, Surpassing Roku
Amazon is currently rolling out a major user interface upgrade on its Fire TV Stick 3rd generation and Fire TV Stick Lite devices.
Pearls Before Swine by Stephan Pastis for Wed, 16 Dec 2020
Dilbert by Scott Adams for Wed, 16 Dec 2020
GroupM: Global Retail Ecommerce To Reach $10 Trillion By 2027
GroupM’s new ecommerce forecast predicts that next year ecommerce in the U.S. will account for 16.2% of retail sales. The analysis is focused on retail e-commerce and thus omits service-focused
sectors, such as travel, finance or digital media.
sectors, such as travel, finance or digital media.
The Future of Social Media Is All Talk
From Clubhouse to Discord to Twitter, 2020 was all about giving people a voice online. Literally.