Month: December 2020

Outdoor advertising doesn’t need to be flat and functional–it can be interactive and fun, as this new stunt by Publicis for Heineken 0.0 in Brazil demonstrates. The agency created a clever 3D, interactive billboard on a Rio de Janeiro road that doubled as a bar, complete with bar staff. The pop-up outdoor bar, which was…

The Cleveland Indians became the second professional sports franchise this year to announce their intent to adopt a more inclusive brand identity, following Washington’s NFL team making the same call in July. In a letter to fans on Dec. 14, owner Paul Dolan said Cleveland will find a new name to “better unify our community”…

When the Emmy-winning actor Sterling K. Brown sits down for a socially distant visit with fellow celebrity and beloved pitchman Jeff Goldblum, their off-the-cuff conversation swings wildly from the Broadway production of “Death of a Salesman” to social justice issues to the Christmas tree hidden (“like Norman Bates’ mother”) in the Goldblum family basement. And…

Decisions made by social platforms regarding election content drew the ire of people on both sides of the political spectrum, but a new report from Pew Research Center found that Republicans were far more likely to be critical. Pew surveyed 12,648 U.S. adults between Nov. 18 and 29, with respondents from its American Trends Panel…

Netflix’s airing of “The Office,” which had been the most-watched TV show on the subscription video-on-demand service, is finally coming to NBCU’s “Peacock” in three options — as a free, ad-supported
and ad-free TV series.

The FTC on Monday launched an investigation into “dangerously opaque” online pratices by demanding detailed information from Facebook, Amazon, Twitter, YouTube and others about how they gather data
about consumers and personalize ads.

The digital rights group Center for Democracy & Technology isn’t facing an imminent or concrete injury as a result of President Trump’s social media order, U.S. District Court Judge Trevor McFadden
ruled.

Previously Smith served as head of global marketing intelligence at Electronic Arts (EA) which is an m/Six client. She is credited with creating EA’s in-house global media agency.

On Jan. 20, you have an opportunity to put an end to the former president’s use of your powerful media megaphone.