In the drama category, the worst-reviewed show here might have been Peacock’s new telling of Aldous Huxley’s “Brave New World.”
When Will In-Person Events Return?
The 2021 Consumer Electronics Show is only a couple weeks away, and for the first time ever it will be held completely virtually. Other tentpole events are on the horizon, too. Adweek’s Challenger Brands, one of the last major in-person events to be held in March 2020, will return virtually in February. SXSW-the first major…
The Brands the World Couldn’t Stop Talking About in 2020
It’s been quite a year. Though that phrase is tossed around every year, in 2020, it strikes a deeper chord. These past 12 months were dominated by the coronavirus pandemic–an episode that will continue into 2021, and with it, altered plans for everything from global events to how we shop for groceries. Still, even amid…
20% Of U.S. Broadband Households Use Ad-Supported OTT, 15% Use ‘Freemium’ Services
New research confirms the growing popularity of so-called freemium services – hybrid business models that combine free, ad-supported content with a premium subscription tier.
Pearls Before Swine by Stephan Pastis for Wed, 30 Dec 2020
Dilbert by Scott Adams for Wed, 30 Dec 2020
The Final ‘You Can’t Stop Us’ Ad Is Here; Ad Pros Troll With Space Jam 2: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Final Chapter of Nike’s ‘You Can’t Stop Us’ Campaign Motivates…
Stylist Is the Latest Publisher Retreating From the Programmatic Open Marketplace
Female-focused Stylist is the latest publisher retreating from the open marketplace, which accounted for 5% of its revenues when it ceased trading there last month. As the fashion, beauty and pop culture publisher controls more of who buys its inventory, it expects CPMs to rise. But at the beginning of December this was too early…
Agency Talent Faces New Lures In 2021, Along With Calls to Move Beyond Core Skillset
Agencies will have to navigate the demands of clients and talent in the year ahead. As the calendar turns to 2021, agency culture must meet the needs employees or risk losing that talent to competitors of one kind or another. Clients increasingly expect agencies to be able to demonstrate long-term business value while working faster…
The Top 10 AdExchanger Stories of 2020
Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies… Continue reading »
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