Month: December 2020

Emily Graham has been named Omnicom’s chief equity and impact officer and svp of diversity and inclusion communications. She takes on responsibilities previously held by Tiffany R. Warren, who left her role as the holding company’s svp and chief diversity officer earlier this year to take on a similar position at Sony Music Group. Graham…

LinkedIn officially debuted LinkedIn Product Pages Tuesday, providing a dedicated tab on company pages for companies to nurture conversations about and build brand affinity for their products. The professional network said it already has more than 10,000 LinkedIn Product Pages across the business-to-business software category, with plans to add more industries in 2021. LinkedIn pointed…

Superstitious folks have given black cats a bad rap for centuries, but a holiday ad for the Dutch lottery stars the sweetest little good luck charm on the planet–a coal-colored kitten named Frummel–to adorably dispel those old myths. The long-form ad is a follow-up to two straight years of animal-centric marketing from the Dutch State…

Eric Berger, who oversaw Sony’s Crackle streaming platform prior to its 2019 sale, is getting back into the AVOD business. For his first project since leaving Sony this summer to become CEO of Common Sense Networks, Berger will be launching Sensical–a free, ad-supported streaming platform for kids 2-12–early next year. The platform will roll out…

Agency growth can come in many forms–and is a constant quest. As shops of all stripes seek new ways to build revenue and their next chapters, veering away from their foundational principles or core strengths can hinder progress. Indeed, it’s great to stretch, but not if it means not being honest about capabilities. Circus Maximus…

Did you know that LinkedIn has the ability to show you personalized ads on other applications and websites outside of the LinkedIn platform? This can happen even if you aren’t currently logged into the professional network’s services. If you want to stop LinkedIn from showing you personalized ads outside of the LinkedIn platform, our guide…

Skincare brand Beekman 1802 wants to get Snapchatters’ goat. The company started on the historic Beekman farm 12 years ago, with 100 goats, and goat milk is the base for its products. The company recently rolled out its new probiotic skincare products at 400 Ulta Beauty stores nationwide, and it turned to its goats to…

As Twitter prepares for a major push to be taken more seriously as an ad medium by Madison Avenue, the platform this week unveiled plans to accelerate its brand safety measures, and also committed to
undergo accreditation for four areas overseen by industry ratings watchdog, the Media Rating Council, including: viewability, ad fraud (sophisticated invalid traffic filtration), audience measurement,
and brand safety.

Facebook shared its 20 most-clicked-on news stories of the year, along with several growth stories regarding its Instant Articles offering for publishers. The social network said the top 100 publishers using Instant Articles in Canada and the U.S. saw revenue per thousand article reads grow 48% year-over-year. That growth rate was 27% for the top…