Month: December 2020

In a newly created position, DDB Worldwide appointed Nikki Lamba as its global head of diversity, equity and inclusion. Lamba arrives after 11 years at Catalyst, a nonprofit that works with Fortune 500 C-Suites to build more equitable workplaces. Previously, the agency worked on DEI initiatives with former Omnicom chief diversity officer Tiffany R. Warren,…

Samsung Ads will provide ad viewership, incremental reach, and effectiveness metrics for vehicle sales and attribution for linear and streaming advertising. In association with GM, the pilot program
will have an integration with Polk Automotive Solutions by IHS Markit, and will show “how linear and streaming complement each other to reach heavy linear viewers, as well as light linear and
cord-cutting audiences, says Justin Evans, global head of analytics & insights, Samsung Ads.

Algorithms have crept into our feeds, streets, and workplaces. Here’s what WIRED staff are reading to understand what that means for the future.

Santa Claus has made his return to Messenger Kids, loading up his sleigh with a host of other holiday-related features. Parents in Australia, Canada and the U.S. can message their kids as Santa, with North Pole as the location, and receive return messages, with those message threads remaining open through Jan. 6. Only the parent…

Samsung Ads has introduced a TV audience measurement tool with General Motors just as on major streaming platforms move to shore-up their connected TV businesses. The new product, which measures the combined impact of a linear and CTV ad campaigns, follows Samsung Ads’ launch of its demand-side platform in September. Justin Evans, global head of…

This article is sponsored by Verizon Media. The future of television is here, and it’s evolving by the day. That’s the narrative you’ve likely heard if you’re following the emerging market for over-the-top video (OTT) and connected television (CTV). Both have seen meteoric growth in 2020, with CTV advertising spend in the United States up… Continue reading »

The post 3 Ways To Make OTT And CTV More Accessible appeared first on AdExchanger.

The ratings for last Wednesday night in network television reveal a state of holiday-themed TV that is difficult to pin down.

A survey by the Trustworthy Accountability Group and Brand Safety Institute finds one in three web users think companies shouldn’t advertise near stories about civil unrest, pandemic deaths and police
brutality.