Month: December 2020

An ad for a Dutch pharmaceutical company little known outside of The Netherlands has become surprisingly popular in social media–and seems to be a late contender for most heartwarming ad of the year, according to a groundswell of positive reaction online. The 2-minute spot for brand DocMorris by agency Jung von Matt/SAGA follows a lone…

Global advocacy group Reporters Without Borders has released a harrowing film to promote journalism’s power in uncovering the truth and holding powerful institutions to account. Crafted by agency BETC, the short film has a stark message: that reality only exists if someone reports it. The spot opens with a scene that shows refugees crossing a…

The Office is about to relocate. The hit NBC sitcom, which still resonates with audiences 15 years after its debut, is leaving Netflix at the end of the month for its new exclusive streaming home: NBCUniversal’s Peacock. The show will officially make its Peacock debut on Jan. 1, the service announced today, though only the…

Despite ongoing hardships, the mood of media professionals is bordering on optimism, even as they realistically recognize that a rebound won’t come until the middle of 2021, publishers responding to an Adweek survey tell us. In particular, publishers who are able and willing to invest in their editorial teams are eyeing opportunities presented in connected…

Collab, the TikTok Duets-inspired experimental iOS application that Facebook’s NPE Team began testing on an invite-only basis in May, is now available to everyone in the U.S. via the iTunes App Store. When the app is opened, the user will see a feed of Collabs–three 15-second independent videos playing in sync. The user can then…

A tough year to be a marketer? Heck, it was a hard year to be a human. But as the world went into pandemic-fueled lockdowns that upended all the rules of normal life, it was the marketers who had to find ways to keep communicating without sounding insensitive, opportunistic or detached from reality. That also…

Rejecting a demand by President Trump, the Senate on Friday passed a defense spending bill that doesn’t include a repeal of Section 230 of the Communications Decency Act. Earlier this month, Trump
vowed to veto the defense-spending bill if it didn’t also repeal Section 230 — describing the 24-year-old media law as a threat to national security as well as “election integrity.”

LinkedIn this week began testing ads across the U.S. and Canada in a format it calls Stories, which are short, full-screen, vertical videos, photos and text images for mobile devices.

The deals — which offer programmatic’s speed and targeting, while allowing for a fixed-price agreement in return for guaranteed access to the desired inventory — have become a popular solution for
buyers needing flexibility without losing inventory guarantees, reports @SpotX #AdvancedTVInsider