Month: December 2020

An injunction preventing the planned TikTok ban “disrupts national security efforts,” the government tells a federal appellate court.

By 2025, digital media will account for 70% of all ad spending worldwide, according to a new long-range projection released as part of Magna’s just-published year-end 2020 forecast. That’s up from
only 59% this year, and 43% just three years ago.

The FTC and 46 state attorneys general on Wednesday filed separate lawsuits attempting to make Facebook divest Instagram and WhatsApp if the company’s conduct is found to be illegal. The biggest
challenge may not be time.

Digital media has been widely hailed as a rare growth area for the ad industry, which is expected to see a near double-digit drop in spend this year. However, steady liquidity flow in a recovering market is not always certain, with advertisers often pushing the boundaries of their payment terms with providers. During such times,…

Facebook’s cryptocurrency play was back in the news at the end of November with reports that it would finally debut in January, following expected approval by the Swiss Financial Market Supervisory Authority. Since Facebook announced its original crypto plans in June 2019, it’s gone through a name change, cycled through members and watered down its…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Barak Witkowski, general manager at AppsFlyer. SKAdNetwork has been a hot topic following Apple’s recent privacy announcements, driving both hope and concern for advertisers about the future of their marketing strategy.… Continue reading »

The post 3 Reasons SKADnetwork Keeps Advertisers Up At Night (And Why They Can Sleep Soundly)  appeared first on AdExchanger.

Netflix debuted the trailer for upcoming series Bridgerton exclusively on @TwitterTV. Hungry for some gossip? We’ve got a scoop that would make Lady Whistledown blush. Gather round for an exclusive look at #Bridgerton pic.twitter.com/fpY3JVRAFd — Twitter TV (@TwitterTV) December 14, 2020 Bridgerton is set to debut in the U.S. on Christmas Day, Dec. 25, at…

I wasn’t sure about it until lunchtime today, but now I’m sure. TV is dead to me. It’s not only merely dead; it’s really most sincerely dead. Muerto. Over. Stick a fork in it … it’s done! I sat down for lunch and turned on the TV. I wanted to watch some news. You can…

With a challenging 2020 drawing to a close, it’s time to look ahead to the promise of 2021. In our world, of course, this means Adweek’s Media Agency of the Year awards, which recognizes achievement in an ever-changing landscape. Applications are now open for Adweek’s 2021 Media Agency of the Year. In 2019, Omnicom Media…

It’s been a brutal year for the hospitality and food industries, with businesses having to navigate forced shut downs and ever-changing rules as governments have tried to stem the spread of Covid-19. Many businesses have closed, and others face uncertain futures. In France, restaurants and bars are currently closed as the government attempts to reduce…