The pandemic upended much of the television industry this year, but there was one constant: Football once again dominated the year’s most-watched telecasts and regular series in total viewers, according to new data from Nielsen. Eight of 2020’s 10 most-watched single telecasts were football games or postgames, while a ninth aired immediately following the Super…
Without A Script: Discovery+ To Test Uncharted SVOD Waters
Discovery has no scripted content, but it is diving into a new venture in an arena whose success has been almost completely dependent on scripted TV shows.
Conferences After Covid Will Be Shorter—and Smarter
In-person gatherings will resume eventually, but innovations born during the pandemic will remain.
Facebook Adds New Features for Group Admins
Facebook will begin introducing several features for group administrators in the coming days. The social network is changing the format of topics for groups from tags to hashtags, giving admins and members a more familiar way to categorize and browse content. Facebook said in a blog post, “Facebook groups are home to many valuable conversations,…
Pearls Before Swine by Stephan Pastis for Mon, 14 Dec 2020
Dilbert by Scott Adams for Mon, 14 Dec 2020
Mass Transit Is in Jeopardy—and So Are Cities
Subways and buses are the lifeblood of dense cities like New York. If the system withers, the region becomes a less attractive place to live and work.
How Harmon Brothers Created a $100,000 Campaign for Its ‘Poop to Gold’ Contest Winner
For those who have never walked through the creative process of making an ad, Harmon Brothers has happily pulled back the curtain, and it did so for the winner of a contest it hosted to produce a free video campaign. Back in May, the Utah-based agency announced a competition to give away a Sprint video…
A Marketer’s Review of Recipe for Seduction
It was a short 15 minutes, packed with flavor. The latest chapter in the saga of sexy Colonel Sanders played with a treasure trove of stereotypes, branded red and white colors used in various scenes–and perfectly placed fried chicken. It was what good fried chicken is: messy, loud and able to tap into your hunger…
The 25 Best Ads of 2020
While 2020 might have felt two decades long, in terms of marketing, it was actually two distinct years in one: The 2020 before the pandemic and the one after. Quite a lot of high-profile creative work had already been launched in those first few blissfully unaware months, and after creative production nearly ground to a…