Forsman & Bodenfors New York created a holiday ad campaign for Goldman Sachs, but the financial services giant isn’t the beneficiary of the creative. The goal of the campaign is to drive traffic to the #MakeSmallBig Holiday Market, a virtual holiday market featuring graduates of Goldman Sachs’ 10,000 Small Businesses and 10,000 Women initiatives. #MakeSmallBig…
The Athletic’s Alex Mather on the Shutdown of Live Sports—the ‘Challenge of a Lifetime’
Almost five years ago now, The Athletic launched with the goal of disrupting the world of sports coverage. At that point, fans and experts alike had watched legacy sports publications fall into the trap of chasing digital ad revenue to account for the loss of print subscriptions as consumer habits changed. But as the magazines…
The Logistics Behind the U.S. Covid Vaccine Rollout | WSJ
The High-Tax End Run Around the Arizona Constitution
Twitter Outlines Next Steps for Twitter API v2 in 2021
Twitter unveiled Twitter API v2 in July, marking a complete rebuild of its application-programming interface, and the update officially rolled out in August. This week, the social network shared some of its plans for 2021. An academic research product track will debut early next year to give qualified academic researchers a significantly higher monthly tweet…
Every Other Holiday Offers Advice to Christmas in This Wonderfully Weird Ad for Channel 4
It’s a tough holiday season, with surging Covid-19 infection rates leading many to (wisely) cancel their parties and family gatherings. But could Christmas be canceled altogether? Facing just such a calamity, one of Santa’s elves turns to the holiday experts: the magical mascots who represent occasions like St. Patrick’s Day, Easter, Halloween and Valentine’s Day….
No More Free Rides on Workplace From Facebook
Workplace From Facebook will cut off its Workplace Essential free plan Feb. 10, 2021. In order to continue using the enterprise offering, businesses will have to upgrade to a paid plan, which will also give them access to advanced features such as insights, live chat support and single sign-on. Should a business opt to not…
Brands Focusing On ‘Social Activation,’ Agencies On ‘Brand Ambassadors’
Intent data for “native advertising” has been consistently rising since August, amid ongoing efforts to provide more seamless, streamlined, and responsive customer experiences in a highly saturated
digital space.
digital space.
Facebook Releases New Data for Good Tools to Aid Economic Recovery From Covid-19
Facebook this week detailed new tools via its Data for Good initiative that are aimed at providing the necessary datasets and insights to help spur economic recovery from the pandemic. Data for Good public policy manager Laura McGorman and public policy research manager Alex Pompe said in a Newsroom post that researchers have estimated that…
Removing Bad Reviews Might Deceive Consumers, FTC Suggests
The FTC is moving “deeper into the consumer review ecosystem,” advertising lawyer Jeff Greenbaum says.