Google, YouTube To Let Users Opt Out Of Gambling, Alcohol Ads

The feature will begin in Ad Settings in the U.S. with YouTube Ads, then in Google Ads and YouTube globally in early 2021. Countries with legal restrictions against serving gambling and alcohol ads
will not see any change in their policies.

Concerns Mount Over Google’s Privacy Proposals

Google Chrome has a 70% market share, making it one of the dominant platforms of the internet. That means its withdrawal of support for third-party cookies in 2022 is a fundamental reboot for the entire online ecosystem. In particular, it brings into question the prevailing business model of target advertising. Unlike its Silicon Valley rival…

Twitter Acquires Text, Video and Screen-Sharing App Squad

Twitter’s ongoing mission to improve the presentation of conversations on its platform went the acquisition route Friday with the social network’s acquisition of Squad, an application that enables users to share text, video and their screens. The Squad squad will join Twitter’s design, engineering and product teams, and the app will shut down Saturday (Dec….

What Joe Biden’s Changes to USPS Leadership May Mean for Marketers

Public perception that everything about the government changes once a new president takes office is especially untrue for the United States Postal Service. However, whether or not he approves of them, President-elect Joe Biden can’t stop the looming postage rate increases of 1.8% for First Class mail and 1.5% for other categories slated to take…

Instagram: How to Use the Level Tool in Stories

Instagram appears to be testing a “Level” tool in Instagram Stories, which will help you ensure that you’re holding your device straight before taking a photo or video. If you’re one of the Instagram users with access to this feature, our guide will show you how it works. Note: These screenshots were captured in the…

LinkedIn Beta-Tests LinkedIn Stories Ads

LinkedIn began testing LinkedIn Stories internally in February and officially rolled out the full-screen, ephemeral feature in September, so the next step is under way: Monetization. The professional network has been beta-testing LinkedIn Stories Ads in a closed beta covering over 600 advertisers and roughly 1,000 campaigns in Europe and Latin America with brands including…

Nielsen ‘One’ Service Will Come With Higher Price Tag, Paid Mostly By Existing Clients

The ambitious “single currency” audience measurement plan unveiled by Nielsen this week comes with a price tag. And it will be paid mainly by charging higher prices to existing advertiser, agency and
media customers, according to Wall Street analysts briefed by the company.