Month: December 2020

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Fox Corp.: Tubi Ad Revenues Poised To Eclipse Broadcast Network’s

Revenues for free, ad-supported video-on-demand streaming service Tubi have doubled since Fox acquired it earlier this year, and its ad sales are growing so fast that Fox’s top financial executive
this week predicted it will surpass the company’s broadcast network revenue in the next “two-to-three years.”
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Thanks To Georgia, TV’s Political Advertising Season Continues

Total political advertising spending is now at a massive $329 million, according to Kantar/CMAG. Projections are it could climb to $500 million.
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3 Digital Marketing Trends to Come in 2021

A global pandemic, widespread social unrest and polarizing political events. With 2020 almost in the rearview mirror, is it wise to predict what next year holds? I think it’s worth a shot! Here are three big industry predictions, based on all that went down this year and overall trends we’re already seeing. Digitization & diversification…
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Fan Controlled Football Signs Progressive as a Partner Ahead of First Season

Sports are becoming increasingly interactive, giving fans more ways to engage with their favorite teams and participate through fantasy leagues, legalized sports betting and esports. Now, the new Fan Controlled Football League (FCF) has plans to take it a step further. The indoor football league, planned to launch in 2021, aims to put fans in…
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How After 25 Years, MLS Transformed Into a Sports Powerhouse

When Major League Soccer debuted in 1996, the league had a definite look. There were bright uniforms that wouldn’t have felt out of place at a Jimmy Buffett concert. Most of the matches were played on NFL fields–sometimes with the yardage lines in full flower– and the style of play was bruising. An entertaining Instagram…
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How Domino’s Plans to Beat the Food Delivery Boom

Although Domino’s Pizza didn’t know it, the Michigan-based company has been preparing for a pandemic for years now, with investments in online ordering, contactless delivery and curbside pickup. Now, those investments are paying off. During the quarter ending Sept. 6, U.S. same-store sales increased 17.5%, according to the company. Total revenue rose to $968 million,…