Now Is as Good a Time as Any for the U.S. to Quit Afghanistan
Judge Sullivan’s Final ‘Verdict’
KFC’s CMO Dishes on How Its Mario Lopez-Led, ‘Authentic’ Lifetime Mini-Movie Came Together
The first question that popped into your mind when you heard of KFC teaming up with with Mario Lopez for a Lifetime “mini-movie” may have reasonably been: How do you achieve 10% body fat on a diet of fried chicken? While the answer to this unlikely plot twist will remain elusive, the chicken chain’s U.S….
Pandora Celebrates Holiday Zoom Gatherings With New Campaign
Pandora is celebrating Christmas in 2020 fashion with a new ad that centers on remote holiday get-togethers as well as TV programming integrations and a series of virtual concerts. The 30-second TV spot, which features a quick Zoom cameo from the singer Sia, spells out a new normal for holiday traditions as the pandemic prevents…
Independent Agency The Shipyard Acquires Mering
The Shipyard, a small agency based in Columbus, Ohio, has acquired independent shop Mering. Mering was founded 35 years ago by Dave Mering in Sacramento, California. Formerly known as MeringCarson, the agency changed its name last year after Greg Carson, its longtime partner and chief creative officer, left. The Shipyard was started nearly 10 years…
Victoria’s Secret Names a New CMO to Lead the Brand’s Refresh
There’s a new chief marketer at Victoria’s Secret. The beleaguered intimates and apparel brand, which has weathered scandal after scandal in recent years, said today that it has appointed Martha Pease to the role of CMO, reports WWD. Martin Waters, the CEO of Victoria’s Secret Lingerie, announced the appointment in an internal memo. Pease has…
Sycamore Got a Bargain For Ann Taylor and Loft, But Is Now Tasked With a Turnaround
While consumers across the U.S. hunted for bargains during Cyber Week, private equity firm Sycamore Partners was indulging in a little shopping of its own. On Thanksgiving Day, it announced the acquisition of the Ann Taylor, Loft, Lou & Gray and Lane Bryant brands from beleaguered parent Ascena with a $540 million offer. That sale,…
Facebook Teams Up With Cultural Institutions on Instagram AR Effects
Facebook teamed up with Le Grand Palais, the Palace of Versailles and The Smithsonian to bring parts of the collections of the cultural institutions from France and the U.S. to Instagram users via augmented reality effects. The effects were built using Facebook’s Spark AR platform, and they will enable Instagram users to spin the works…
New Dawn For Ad Tech IPOs? Talking With PubMatic CEO Rajeev Goel
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. PubMatic raised $118 million in its public offering on Wednesday, significantly more than the $75 million it hoped to rake in in its November S1 filing. After a long period of investor disdain, are the good vibes back… Continue reading »
The post New Dawn For Ad Tech IPOs? Talking With PubMatic CEO Rajeev Goel appeared first on AdExchanger.