Month: December 2020

Twitter is improving the process of sharing tweets to Snapchat and to Instagram Stories. The new Snapchat process is being rolled out Thursday for iOS, with Android to follow soon. Twitter users can tap the share button on a public tweet (protected tweets cannot be shared) and tap the Snapchat icon. If the user is…

Google may have lifted its political ad ban on Thursday, ending a month-long blackout for election campaign advertisers. But Facebook’s equivalent policy remains unchanged, to ad buyers’ increasing chagrin. Facebook’s ongoing blackout is leading to a loss of millions in potential fundraising, as well as unwittingly penalizing ads outside of politics, including mission-focused campaigns like…

Havas has a new chief creative officer in its New York office. Havas New York has hired Dan Lucey in the role, following the departure of creative lead Harry Bernstein in October. Bernstein–an Adweek Creative 100 honoree for 2019–also founded and led Havas’ creative consultancy Annex88. Lucey joins Havas from New York independent agency Joan,…

Google is giving users more of a say in what pops up on their screens. The company has partnered with the International Alliance for Responsible Drinking to limit ads that could be damaging to certain audiences. This new control in Ad Settings will give users the option to limit alcohol ads, with gambling as an…

Google is planning to give people the ability to limit the number of personalized alcohol and gambling ads they see. The feature, teased on Thursday, layers in additional controls within ad settings for sensitive ad topics. The controls will roll out on YouTube in the United States by the end of this year, and across… Continue reading »

The post Google To Intro Enhanced Controls For Alcohol And Gambling Ads appeared first on AdExchanger.

AT&T has sold the subscription anime streaming service Crunchyroll to American anime distributor Funimation for nearly $1.2 billion as the media company looks to offload or rethink smaller streaming assets to double down on building out all-purpose streamer HBO Max. The deal, which was announced Wednesday night, will give Funimation, a joint venture between Sony…

Generally, whisky advertising follows a fairly predictable pattern. Think of sweeping shots of the Scottish Highlands and reverently told tales of ancestral passing-on of the craft as someone stares longingly into a tumbler of brown liquid. Or, a brand may just hire Conor McGregor. Regardless, there is interchangeability in the way whisky is marketed, making…

Intuit announced today that TurboTax will advertise during the Super Bowl in 2021, making this the eighth consecutive year at the Big Game for the tax preparation software. The company also announced it has renewed and expanded its partnership with the National Football League through 2022. Intuit will continue to serve as presenting sponsor for…

GroupM has named Adam Gerhart Global CEO of Mindshare, effective January 2021. Gerhart, who has been U.S. CEO since 2016, will continue in that dual role until a successor is named.He succeeds Nick
Emery, who left the agency in October following an allegedly “clear breach of the company’s code of conduct.”

The coronavirus crisis has altered not just how shoppers go about getting food, but where and what they eat, too. As hard as America’s remote workforce might be laboring away at their jobs, according to a new report from Instacart, a growing number are taking time during the workday to shop for produce. Year-over-year data…