Month: December 2020

Who doesn’t love a jam made from fresh farm fruit? Especially if that jam trolls a movie company that forgot to buy the URL to one of its most anticipated sequels. In an inspired stunt, a jam company bought the URL SpaceJam2.com–and they plan to sell it to Warner Brothers in anticipation of the marketing…

2020–what a year–one that many will be glad to see the back of. But it’s also one that will haunt the ad-tech sector well into 2021, and potentially well beyond that. The upcoming privacy overhaul in Apple’s iOS 14 and (further down the line) Google Chrome preoccupied Adweek readers in 2020, a trend that is…

In creating my theoretical 2021 to do list, I’ve mapped out where I am on the priorities line-up for Covid-19 vaccinations, where I’d like to travel if CDC advisories permit and all the things I want to do on my first day of freedom when I can toss my mask aside–and dance down 42nd street…

Back in March, before we knew we’d be isolated for 10 months, Nike gave us the inspiration to train at home with its “You Can’t Stop Us” campaign. The spot encouraged people to play inside and provided tools to help people move while distancing, even if it was in their living rooms. As 2020 comes…

The magazine calls the effort “the most ambitious journalism and technology venture” it has undertaken.

The studio didn’t buy domain name rights to SpaceJam2.com. Two ad vets did, and are using it to sell jam (the spreadable kind).

The U.S. Patent and Trademark Office officially granted Apple a patent on Dec. 22 that shows how the company is strengthening its search technology.