Adam Gerhart has been named global CEO of media agency network Mindshare. He will step into the position previously held by Nick Emery, who was abruptly let go from Mindshare in October following a “clear breach of the company’s code of conduct.” Gerhart, who’s been with Mindshare for about 15 years, officially begins his new…
Google Lifts Political Ad Blackout; YouTube Finally Bans Election Fraud Claims
Alphabet’s two big platforms seem to be going in opposite directions, prompting some to wonder if some kind of balancing act could be in play against the backdrop of government calls for breakups of
the big platforms.
the big platforms.
Pinterest Adds New Features for Boards
One of the effects of quarantine on Pinterest’s platform has been a 35% increase in the number of boards created each month, joined by a 30% rise in collaborative boards over the past six months. With that in mind, Pinterest introduced several new features for boards Thursday, with the aim of making it easier for…
Have A Coke And Some Bile: Advocacy Group Targets Brand’s Right-Wing Political Support
“Share A Coke With Discrimination And Fascism” may not catch on the way taglines like “It’s The Real Thing” have, but it will be circling Coca-Cola Co. headquarters in Atlanta this morning, as part of
a campaign by gender equality and social justice advocacy group UltraViolet.
a campaign by gender equality and social justice advocacy group UltraViolet.
In Era Of Political Correctness, Can TCM Survive?
This “TV Blog” concerns the contents of many of the old movies on TCM and the ways in which various ethnic groups were depicted in them.
When Does Big Media Become Self-Sufficient In Streaming?
AT&T says 50 million is the number of HBO Max subscribers it needs to be a viable business.
SMBs Lose Their Digital Identities By Over-Relying On Big Tech’s Scale
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jory Des Jardins, CMO of The @ Company and co-founder of BlogHer. Nearly 10 years ago I heard about programmatic ad fraud for the first time. I had co-founded a media… Continue reading »
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NBCUniversal Opens Up More Inventory to Local Advertisers
NBCUniversal is for the first time allowing local and regional advertisers to access inventory on platforms including Peacock, YouTube and Apple News as part of an effort to substantially expand the ways these advertisers can spend across the NBCUniversal portfolio. As part of the move, NBC Spot On, a hub for local marketers to access…
IAB Aims To Bring Traditional TV Into Expanded 2021 NewFronts
With the traditional upfront system in disarray and advertisers clamoring for truly integrated, cross-media buying, the digital media trade association sees an opportunity to draw in tv network
sellers and buyers.
sellers and buyers.
4 Reasons Buyers Should Feel Confident Turning To Programmatic Platforms In 2021 And Beyond
This article is sponsored by Xandr. In today’s resource-constrained world, marketers and agencies are paying more attention to how far their digital investment goes. While each buy-side customer will have a slightly different mix of goals for their digital campaigns, three overarching areas of focus are emerging: Supply path advantage: First, marketers and agencies need… Continue reading »
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