Instagram rolled out shopping on Instagram Reels worldwide Thursday. Instagram Reels joins feed, IGTV, Instagram Live and Instagram Stories as video formats on the platform through which shopping is available to users. Businesses and creators can now tag products or add branded content tags to their Reels. Instagram Instagram Instagram When users view those Reels,…
United Airlines Aims to Go ‘100% Green’ by 2050 Through Carbon Capture
Bucking the rest of the airline industry, United Airlines announced that it plans to be “100% green” by 2050–but it won’t be getting there with carbon offsets. Instead, the airline will be investing in a carbon capturing technology called Direct Air Capture. United Airlines announced a partnership with the energy company Occidental to store “millions…
Pearls Before Swine by Stephan Pastis for Thu, 10 Dec 2020
Dilbert by Scott Adams for Thu, 10 Dec 2020
How The MMA Became Known As The ‘Marketers’ Mobile Association’
Now its composition of marketers far outweighs the number of suppliers on the board, sending a powerful signal.
The Dark Side of Big Tech’s Funding for AI Research
Timnit Gebru’s exit from Google is a powerful reminder of how thoroughly companies dominate the field, with the biggest computers and the most resources.
10 Lessons from 2020’s Most Creative Activations; Facebook, the Monopoly?: Thursday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 10 Takeaways From Brand Activations That Adapted to Crisis in…
Nostalgic Americans Are Making Tru-Tone Retro Lights an Unlikely Holiday Hit
Most everyone who celebrates Christmas has fond memories of holiday time. Maybe it’s baking Christmas cookies or watching It’s a Wonderful Life on TV. Maybe it’s creating greeting cards or sipping eggnog by the fireplace. But if you’re David Andora, the fond memory is that burning smell in the air as the janky Christmas tree…
Snap Teams Up With Beauty Tech Solutions Provider Perfect Corp.
Beauty tech solutions provider Perfect Corp., creator of YouCam, is teaming up with Snap Inc. to integrate augmented reality beauty try-on experiences into the Snapchat platform. The collaboration will enable brands that have already created digital and AR experiences with technology from Perfect to convert those experiences into Snapchat lenses that will be accessible via…
IAB Sets Virtual NewFronts 2021 Date, Extends Invitation to Linear TV
The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long made up the presenters during the annual week of programming. The…