At the onset of the pandemic, it was unclear whether travelers would opt for the security of a major hospitality brand’s health and safety policies or roll the dice with a short-term rental platform where the host is responsible for changing the sheets. But as 2020 winds down, it’s clear where travelers feel most comfortable…
The Atlantic’s Jeffrey Goldberg on Subscription Strategy, Editorial Values and Interviewing Obama
This year has, in turn, squeezed and stretched thin every newsroom across the country. The sudden halt to live, in-person events in the spring–something that many publishers have turned to as an additional form of revenue in the past few years as ad money is siphoned off by social platforms–levied a blow that was felt…
FTC And 48 AGs File Two Separate Antitrust Lawsuits Against Facebook
Well, the other shoe dropped. Actually two shoes. On Tuesday, the Federal Trade Commission and, separately, 48 attorneys general, led by New York’s Letitia James and including AGs from the District of Columbia and Guam, sued Facebook for the same thing: alleged illegal monopolization of the social networking market. (Read the FTC’s full suit here… Continue reading »
The post FTC And 48 AGs File Two Separate Antitrust Lawsuits Against Facebook appeared first on AdExchanger.
Bloomberg Media CEO Sees Good News Ahead in 2021 Despite Uncertain Media Landscape
This has been a difficult year in all facets of life and business, with the media industry grappling with job cuts as brands pulled their advertising spend while beefing up digital offerings to cater to a rush of new readers hungry for coronavirus information. Heading into 2021, however, Bloomberg Media chief executive officer Justin Smith…
How This Agency Made Oakland a Global Stand-In Location for Samsung
When creating global work for brands, finding an international look and feel is an important consideration. While it would be nice to include iconic locales–say the St. Louis arch or the Empire State Building–creating a universal vibe is generally part of the brief. With travel restrictions and remote shooting and production, the challenge is magnified….
Successful Hip Hop Artist Explains the Importance of Open-Mindedness | GVAE – LL Cool J
In this episode of the “GaryVee Audio Experience” Gary and LL Cool J sit down to talk about the evolution of hip-hop and the music industry as a whole, How LL Cool J stays open-minded towards the new generation of rappers versus some other Og’s, and more. Open-mindedness then becomes a focal point throughout the conversation as they share stories of how that mindset helped them continuously innovate throughout their careers and reach their goals whether it was at the very beginning of the late stages of their success. If you for any value from this video, be sure to give it a like a consider subscribing to the channel for more videos like this every week… Enjoy!
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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The Government Sues to Break Up Facebook
The Federal Trade Commission and 48 state attorneys general filed separate lawsuits against Facebook Wednesday, calling it an illegal monopoly that needs to be broken up. The complaints argue that Facebook acquired Instagram and WhatsApp illegally to stifle competition in the social media marketplace and calls for the company to divest from these popular applications,…
TikTok Tips Its Hat to Brands That Inspired It in 2020
TikTok followed up its Year on TikTok: Top 100 list of the year’s top creators, memes, music, videos and voices of change, revealed last week, with another year-end review focused specifically on brands on its platform. The video creation platform said in a blog post Wednesday, “The creativity behind the brands of 2020 that moved…
App bidding: Q&A with Fanatee, an early adopter for app monetization
With 2021 just around the corner, Facebook Audience Network’s Pietro Lancieri sat down with Natan Finger, Chief Revenue Officer at Fanatee, a global game development studio in Brazil, to get his insights on the advantages of bidding and his thoughts on the future of app monetization. Lancieri is a strategic partner manager at Facebook Audience Network.
Pietro Lancieri: What genre do you primarily develop games for?
Natan Finger: We develop word games in the casual games universe, creating localized content in 12 different languages for players all around the world. We aim to have the best model for each country and, right now, we’ve observed that running a successful hybrid strategy is more feasible for the U.S. market than in South America, parts of Asia and some European countries.
Pietro Lancieri: What first prompted you to test bidding?
Natan Finger: At Fanatee, we aim to be on the edge of new technologies, so we frequently seek out innovative opportunities to partner with vendors in alpha and beta tests. That’s how we identified the opportunity to test bidding, which we integrated in Q2 2019.
Pietro Lancieri: How does that scenario compare to today’s work with bidding?
Natan Finger: Today, the framework is much more developed and the implementation is more straightforward than it was in the beginning. Our results improved after a couple of weeks — and the differences between bidding and traditional waterfalls became apparent. More recently, we’ve gained the flexibility to offer our inventory more dynamically and have been able to reduce the number of placements, which is a promising development.
Pietro Lancieri: How has bidding impacted your monetization results?
Natan Finger: About 50 percent of the inventory is currently allocated to bidding and our fill rates have improved significantly as the demand partners could better understand our inventory. One of the most significant results of integrating bidding is that we now have the capacity to run more tests and focus more on strategy than on the waterfall management and operation. We have more time to develop different monetization strategies and can be more aggressive when optimizing. Overall, we can do more than we used to be able to do.
Pietro Lancieri: How has working with Facebook Audience Network supported your goals/achieving these results?
Natan Finger: Facebook Audience Network is one of our closest partners for almost everything. We rely on its vast inventory and have confidence in Facebook Audience Network work and support quality.
Pietro Lancieri: Looking forward to 2021, which gaming ecosystem trends do you anticipate will present the most transformational opportunities for publishers?
Natan Finger: Incorporating social features will be crucial to growth. And, to balance the impacts of the IDFA deprecation, acquiring a higher share of organic users will be essential.
Pietro Lancieri: Any specific learnings you would like to share, especially with other publishers that are looking to adopt bidding?
Natan Finger: Bidding offers incremental improvements, but it’s not magic. One crucial thing is to manage pressure on the auction by creating competition.With Lancieri’s and Finger’s conversation in mind, marketers can learn even more about how bidding can benefit their app business, and teams can turn to these resources for more about how app bidding works and how gaming publishers are using in-app approaches to boost competition for ad inventory.
The post App bidding: Q&A with Fanatee, an early adopter for app monetization appeared first on Digiday.
Ronald Ng Joins MRM as Global Chief Creative Officer
Ronald Ng is leaving Dentsu International’s Isobar to join MRM as global chief creative officer. According to an MRM spokesperson, he is not directly replacing anyone. At MRM, which is part of the McCann Worldgroup network, Ng will be based out of the agency’s New York office. Ng joined digital experience agency Isobar two years…