Month: December 2020

“There are strong positives for national buyers targeting local audiences in geo-targetable media including the ability to provide the most relevant content.”

Google wrapped up its 2020 Year in Search, and it’s starkly different than in years past, just as 2020 has been for everyone. The global campaign, which launches with a 3-minute film translated into more than 50 languages, shows that Google Trends data had the world asking “why” more than any time in history. Unsurprisingly,…

Brands have to look beyond opens and clicks to gain insights into the people behind them.

The Senate Tuesday voted 49-46 along party lines to confirm controversial telecom lawyer Nathan Simington to the Federal Communications Commission.

A 20-plus year industry veteran, most recently Keith Kaplan was an advisor and investor in Outfront Media. Earlier, he helped build a global ad network at Adconion (now Amobee) and led global client
and agency development for Yahoo.

A second federal judge has prohibited the government from enforcing an executive order by President Trump that would have effectively shut down TikTok in the U.S.

YouTube will further tighten its policies on misleading content related to the U.S. presidential election following the passing of the safe harbor deadline Tuesday and the certification by enough states to determine that Joe Biden is, in fact, the president-elect. The Google-owned video site said in a blog post Wednesday that any content alleging widespread…

The fact that page speed matters when it comes to SEO is nothing new. We’ve been hearing from Google for years that they use page speed as a ranking factor and we’ve been designing, revising and redesigning websites ever since. Now, starting next year, Google is rolling out a new ranking factor that takes a…