Month: December 2020

Pantone has revealed that two colors have made the cut for 2021’s “Color of the Year”–“Ultimate Gray” and a yellow called “Illuminating.” The color standards and forecasting company revealed to Vogue today that it forecast the two colors would take the spotlight next year. The global fashion publication reported that the shades–specifically Pantone 17-5104 and…

Nurses on the frontlines of the pandemic are some of the most overworked people in the world right now, with long hours and self-imposed separations from family and friends isolating them for months. Cox Communications is helping connect those healthcare workers with their families and the comforts they’re missing by not being able to be…

Iowa-based media conglomerate Meredith is building up executive leadership for its digital content business with two appointments announced today: former chief business and data officer Alysia Borsa is now president of Meredith Digital, and Amanda Dameron has been hired for the newly created role of chief digital content officer. The moves come on the tails…

Mobile data and analytics company App Annie released a new year-end report analyzing worldwide mobile application usage in 2020. According to the report, worldwide mobile app and game downloads will reach 130 billion across the iTunes App Store and Google Play in 2020. Both app stores experienced 10% year-over-year growth this year. App AnnieApp Annie…

Bloomberg Media is cozying up to its advertisers to drive deeper working relationships. So far, it’s bearing fruit. Since 2018, the media company has used one of the more commonplace tools in marketers’ armory–brand health studies–to identify brands’ strengths and weaknesses. This forms the basis for how Bloomberg builds content programs and communications strategies to…

Did you know that LinkedIn allows you to customize your advertising interest categories so that the professional network will show you relevant ads you may be interested in? By default, all of LinkedIn’s possible interest categories are turned on, but you can turn off the ones you’re not interested in. Our guide will show you…

Snap Originals series Will From Home will return for a second season with a holiday special Monday, Dec. 14. New installments of the 10-episode series will then be added daily. Each episode features actor, producer and rapper Will Smith surprising people across the country to salute their acts of selflessness and bravery. Examples include: Sonja…

The Covid-19 pandemic devastated experiential marketing as we knew it in 2020, but the physical limitations it presented brands and agencies also brought about innovation. Pandemic-proof virtual festivals, hybrid experiences and drive-in activations are now part of a new normal for brands’ overall consumer engagement strategy. While it’s still unclear whether “normal” in-person activations will…

In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined to create a new, simplified standardization of the major
digital out-of-home advertising formats. The initiative, which includes both “demand-side” and “supply-side” platforms that enable advertisers and agencies to buy digital out-of-home advertising
programmatically, reduces the naming conventions of various biddable advertising formats by about two-thirds.

Brian Lesser has been named chairman and CEO of consumer identity management startup InfoSum. Lesser, who was named executive chairman of the company in April, then alluded that he was taking more of
a hands-on operational role following a more advisory role as an investor.