Month: December 2020

PubMatic, the supply-side platform founded in 2006, has officially gone public. A month after filing its S-1, the company is now trading on the Nasdaq under PUBM, opening at $20 a share. PubMatic, which is incorporated in Delaware but operates in California’s Bay Area, is looking to raise $118 million. All of this comes as…

InfoSum, a company that aims to capitalize on ad tech’s transition to a post-cookie world, has appointed Brian Lesser as CEO as part of an executive makeover following its latest investment round. In his new role, Lesser will oversee InfoSum’s pursuit of helping to connect companies and data sets without compromising privacy. InfoSum has had…

Brand safety is an important factor in determining which content to run video ads adjacent to, but having that content be seen as high-quality and trustworthy is a key factor, as well, according to a new study from IPG Media Lab, Magna and Twitter. The Influence of Context, released Wednesday, examines how the context in…

Where can you find Baby Yoda & the Mandalorian, Wolverine, Kratos, Iron Man, rapper Travis Scott, star streamers like Ninja, and the NFL? Fortnite — not not just associated with the game, but
actually inside the game itself.

In many key metrics including the number of subscribers and regular users of the service and how many hours regular users watch per month, the ad video-on-demand streamer has outperformed, says Jeff
Shell, NBCU CEO. Speaking at a UBS media conference on Monday, Shell said Peacock is being helped by weak TV industry conditions.

They are the inconsiderate and self-centered people who think nothing of covering every inch of their properties with garish Christmas lights at this time of year.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Best Shows of 2020 Adweek TV editor Jason Lynch…

After spotlighting 2020’s 10 best TV shows, it’s time to honor the new series that in their first year managed to break through the glut of broadcast, cable and streaming content. That task is tough enough on its own, but Covid-19 was especially challenging for new shows: The timing of the pandemic production shutdowns meant…