Month: December 2020

The U.S. connected TV (CTV) advertising marketplace already rivals a major network daypart and is expanding fast, according to updated projections from eMarketer. And while ad revenues are expanding
fast for CTV’s “Big 3” — Hulu, YouTube and Roku — the dominant share and the fastest-growing segment will continue to be all others.

Sweet is apparently a swear word in the latest campaign from Angry Orchard–so much so that the word is bleeped out in its latest ads. The campaign is the first for Angry Orchard, Boston Beer’s popular hard cider brand, from Goodby Silverstein & Partners. It joins two other Boston Beer brands, Sam Adams and Truly…

Did you know TikTok may suggest your account to other users, such as your Facebook friends and other TikTok users you may know? If you don’t want TikTok to suggest your account to other people, our guide will show you how to turn this setting off. Note: These screenshots were captured in the TikTok application…

If you want a glimpse of what his post-presidency media act will look like, check out the video the @realDonaldTrump account posted on social media Monday ripping off Leo Burnett’s famous, “Beef. It’s
What’s For Dinner” campaign for the Beef Industry Council.

Comparing average weekly spend since November to average weekly spend from April-October, Walmart, Target, Macy’s, Best Buy, and Kohl’s more than doubled the amount spent, reflecting changes in
consumer behavior and an uptick in ecommerce. MediaRadar estimates brands cut spending as much as 45% YoY in mid-April, but spent more in the most recent weeks, bringing levels to 20% below the YoY
average.

Saturday’s NFL regular-season game posted 4.8 million “average minute” viewers on Amazon Prime Video and Twitch — the highest ever for a streaming digital NFL game, based on estimated viewers per
living-room streaming device, the NFL says. Amazon’s Saturday game also included viewing on mobile apps from the NFL, 49ers and Cardinals apps, and Verizon Media mobile platforms. When including
over-the-air TV stations in local markets, the game earned 5.9 million viewers.

NHL commissioner Gary Bettman said the move was made as an “unusual circumstance.”

This year will forever be remembered as a year of loss–the loss of patience, privilege, jobs and loved ones. We experienced what it’s like to lose the things we’ve done freely our entire lives, like going to the movies or out to eat, without masks and the fear of getting sick. But it’s also the…

As traditional advertising revenue collapsed and consumers flocked to streaming, 2020 has been a big year of change for traditional media’s business models. It’s also meant a lot of executive changes. As part of our annual Year in Review coverage, we took a look at the more than two dozen executive departures–double the 15 we…

The pandemic and its consequences were deeply felt in the TV industry — which makes COVID-19 the year’s top story in television.