Month: December 2020

The future of movie marketing has changed fundamentally, requiring more “flexibility” and hedging, but the ultimate window is the one with the end-user, AT&T CEO John Stankey said this morning,
explaining his company’s decision to distribute all of Warner Bros. 2021 theatrical releases simultaneously in theaters and on is own HBO Max streaming platform.

As digital media companies look toward growth opportunities in 2021, subscription products are becoming an increasingly central focus. That is true at Adweek, too, and the 41-year-old media brand is implementing and emphasizing a renewed strategy of serving marketers with in-depth analysis, data-driven content, actionable insights all in an effort to grow subscriptions and reach…

Nielsen, which is poised to split off its consumer research division next month, ironically announced a new platform dubbed “Nielsen One” that it claims will provide a “single, cross-media solution”
over the next two to four years.

Joel Johnson, who has taken more than 60 rides in Waymo’s Arizona taxis, has posted over a dozen videos and says it’s been “rock solid.”

Alo Yoga is betting that consumers will want to buy leggings and moisturizer from the same brand. The direct-to-consumer brand known for its athletic wear is expanding its product portfolio with the launch of Alo Glow System, a skincare line. It is debuting with five products, starting with the essentials to any skincare regimen: cleanser,…

As we quarantined at home for much of the year due to Covid-19, television was just about the only source of new entertainment available to us. And thankfully, despite production shutdowns that prevented some of 2019’s best shows from making new episodes this year (including Barry, Succession and Russian Doll), there were plenty of terrific…

Of all of the new shows announced last May, “The Equalizer” starring Queen Latifah immediately generated the most excitement.

Over the summer, millions of people were enthralled by the Chicago Bulls documentary The Last Dance. The star of the show, Michael Jordan, was the one that wanted the ball. In two iconic moments–one in Cleveland and the other in Utah–it was Jordan who took the winning shot. In his storied career, Jordan missed plenty…

Reddit’s 52 million daily active users (up 44% year-over-year) were busy in 2020. The community was responsible for 303.4 million posts (up 52.4% year-over-year), 2 billion comments (up 18.6%) and 49.2 billion upvotes (up 53.8%). The two most upvoted posts in 2020 were a photos in r/pics from Rick Astley of the singer riding a…

Online dating was tricky enough for singles before the pandemic. And since March, dating apps have been experimenting with a variety of ways–from video chat features to virtual experiences to profile add-ons–to help members find romantic connections in an isolating and depressing year. Hinge’s latest effort to help streamline the dating journey for members involves…