Dilbert by Scott Adams for Tue, 08 Dec 2020
‘Hartford Courant’ Closes Office As Pandemic Forces Rethink Of Real-Estate Needs
These disruptions are a good opportunity for every publisher to assess the changing nature of the workplace.
WhatsApp Rolls Out Carts
Shopping carts make the process of shopping at physical stores easier, and WhatsApp hopes its carts feature, introduced globally Tuesday, will do the same for online shoppers. WhatsApp said in a blog post Tuesday that when users are messaging businesses on its platform that offer multiple products, they can browse those businesses’ catalogs, select multiple…
Sexy Colonel Sanders Gets a Lifetime Movie; 20 Best Holiday Ads of 2020: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Mario Lopez’s Colonel Sanders Has ‘A Recipe for Seduction’ in…
Spotify’s First 2020 Wrapped for Advertisers Offers Up Listening Insights
Spotify is expanding its popular year-end data feature to advertisers for the first time with a comprehensive look at the listening trends of the year broken down by audience. The streaming service’s 2020 Wrapped for Advertisers consists of an interactive microsite with data on various trends in popular content and device habits across 12 user…
Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering
Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric across linear and digital platforms, including live TV, DVR,…
DTC Brands Can Avoid Pandemic Subscription Churn By Zeroing In On Retention
DTC subscriptions may seem like one of the first candidates to get cut from the monthly bill as consumers become more cost conscious during the pandemic. It’s hard to justify having the latest fashions sent directly to your door now that the conference room table is the kitchen table. And do you really need that… Continue reading »
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Burger King Becomes Burger Queen to Sponsor an Obscure Women’s Football Team
Chances are, if you’ve ever heard of the Stevenage Football Club, an unheralded team in the fourth tier of the English football league system, it was because of Burger King’s sponsorship of the team. BK’s 2019 sponsorship led to the social media stunt, the “Stevenage Challenge”, that encouraged gamers to play the club on the…
How To Evaluate A Data Science Project (Without Knowing Data Science)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ellen Houston, managing director of applied data science at Civis Analytics. Chances are, over the last few months of the COVID-19 crisis, your analytics team has been hard at work trying to… Continue reading »
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