Month: December 2020

Some years, it’s pretty obvious to those within and outside the walls of Adweek which shop should be an Agency of the Year. But this, as we all know, is not like most years. This week, we announced our four Adweek Agencies of the Year, and these definitely aren’t the usual names. In a year…

Audiences turn to Facebook Watch for an escape from their daily routine. In this new infographic, learn how marketers can follow their journey. Across the course of their day, data highlights their preferences and behaviors.

The post Marketers are following the daylong journey of the Facebook Watch audience appeared first on Digiday.

As holiday gift-giving season reaches its peak, tens of thousands of Americans will soon find themselves the recipients of a trendy little item called a Gravity Blanket. It is, as the name suggests, a blanket with weights stitched inside–roughly 20 pounds for the average adult. The Gravity Blanket is currently enjoying a cultural moment, showing…

Customers setting up their new PlayStation 5 consoles this holiday season can assemble their media hubs with the streaming apps of their choice. But they will be nudged to use six apps over the rest: Disney+, Hulu, Prime Video, Peacock, YouTube and Netflix. It’s prime real estate for streamers. And when you consider that nearly…

While 2020 was a tough year for agencies, it was a boon for the talent network model. Fueled by the rise of project-based assignments and in-house teams, taking a flexible approach to staffing is a hot trend, offering a compelling alternative for clients and creatives. In talent networks, clients can hire custom teams without the…

For New Yorkers who wouldn’t dream of going into a crowded Times Square a year ago, the city argues now is a great time for local exploration. As of November, nearly 78% of global travelers still remain concerned about Covid-19 and 60% did not plan to travel domestically, according to travel research firm GlobalData. And…

As 2020 draws to a close, even the most casual observer will know the industry’s common currency for targeted advertising–third-party cookies–is on the way out. The next 12 months will see the industry prepare for Google Chrome withdrawing its support of third-party cookies, bringing it in line with the industry’s other leading web browsers. Marketers…

At the end of her time at MIT, where she received a Ph.D. in material science and engineering, Olivia Hentz realized she wanted to pursue a career in a field that had a more immediate impact than research and chemistry. That’s when she discovered data science. “I came directly to Known from graduate school, where…

Grocery chain Meijer rolled out an advent calendar, Pinterest-style. Twelve Days of Meijer Gifting enables Pinners to find gifts for family and friends in one place, curated from the retailer’s Pinterest board, and shoppers can subscribe to the 12 days of gift ideas and opt for daily reminders. A three-question personalized quiz on Pinterest, designed…