Month: December 2020

Founded in 2016 as an answer to what co-founders Jim VandeHei, Mike Allen and Roy Schwartz saw as a “broken” media industry, Axios’ mission revolves around what they call “smart brevity.” Four years into the experiment, the mission appears to be resonating. During a year that exacerbated many of the ongoing ills plaguing the media…

GroupM, Magna and Zenith released global ad spend forecasts on Monday, and all agree that 2020 was not the catastrophe many had predicted. Disaster was averted in large part due to the accelerated shift to digital during the pandemic. Global advertising fell by 5.8% in 2020, according to GroupM, which “could have been worse” and… Continue reading »

The post Digital Buoys Global Ad Spend Big Time During The Pandemic appeared first on AdExchanger.

The ride-hail giant invested more than $1 billion in autonomous vehicles. Now, it’s selling the unit to Aurora, which makes self-driving tech.

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. GumGum is one of the handful of companies that have muddled along for years in the unsexy backwaters of contextual advertising, alongside competitors such as Peer39, Oracle-owned Grapeshot and Zefr. Over the last eight to 10 years, “The… Continue reading »

The post Contextual On The Upswing, With GumGum CEO Phil Schraeder appeared first on AdExchanger.

Genius teamed up with Instagram on Lyric Reels, a series of 30-second Instagram Reels videos featuring artists discussing the lyrics of their newest hit songs and the stories behind them. The series kicks off Monday with Megan Thee Stallion discussing “Body,” and artists set to appear in future installments include 24kGoldn and Tate McRae. Lyric…

Life on Twitter was not very different from real life in 2020, as the word “quarantine” was mentioned on the platform 1.6 million times, while mentions of “home” were up 143% year-over-year. Twitter shared its 2020 #ThisHappened year-end review Monday, and the social network shared some highlights with Adweek. K-pop superstars BTS were the most…

Magazine publisher Time has seen a significant boost in paid subscribers for its title aimed at school-age students, Time for Kids. The youth-focused title has been published in elementary classrooms for 25 years, reaching millions of students. But with schools forced to close in March, cutting off its primary distribution route, the title went digital-only…

The Consumer Electronics Show has evolved so far beyond its consumer electronics roots that it is now just called CES. Over the years, the show has grown into the world’s most important annual technology trade event, featuring close to 4,000 exhibitors and attracting over 170,000 attendees. But times have changed. Due to the pandemic, CES…