Anyone who has gone to bed right after binging a video game knows how the experience can infiltrate and even shape your dreams. Microsoft has built much of its advertising around that idea lately, from the launch spot for its new consoles to its holiday ad about a family’s dreaming dog. But simply imagining dreams…
Conspiracy Theorists Are Out to Get Each Other
Why TikTok Has Become a Launchpad for Entrepreneurs | WSJ
With A Spending Rebound Expected Next Year, 2020 Is A Year Most Want To Forget
GroupM, Magna and Zenith are out with their new global ad spending forecasts. The good news: 2021 will bring a sharp rebound. The bad news? Well, most of 2020.
20 Cinematic Holiday Ads Sparking Joy This Season
This year, the holiday season carries some added sentiment, as December traditions evoke a sense of normalcy and mark the highly anticipated home stretch of 2020. Brands have been candid about the reality of the pandemic in their campaigns, while also embracing the unwavering beauty of the holidays. These are our picks for the best…
Canada Goose’s VR Experience Takes Shoppers on a Surreal Tour of Southern California
During a time when in-store shopping is down and in-person activations are limited, outerwear brands such as Canada Goose have to create alternative experiential programs that still drum up excitement around products. The Toronto-based brand recently demonstrated a new way to try out its range of high-end winter jackets by launching its first virtual reality…
Revlon Names Beauty Industry Veteran Martine Williamson as CMO
Revlon announced today that the brand has a new chief marketing officer. Martine Williamson, who spent 14 years climbing through the ranks of the beauty brand’s marketing department between 2001 and 2015, is returning after a five-year absence to occupy its top slot. “Martine brings to Revlon decades of experience across the beauty industry and…
Entertainer-in-Chief Sees Brand Equity Slide In Most Categories, Except One
I’ve always suspected much of the President’s base is in it just for the laughs. Like a WWE wrestling match, they simply like rooting for sides. New research seems to support that.
How U.S. Will Get A Federal Privacy Law Affecting Online Advertising
“California will have its own dedicated agency that enforces CPRA, which will have its own budget to go after companies that do not comply,” said Heather Federman, vice president of privacy and policy
at BigID.
at BigID.
A Memo From The CMO
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, programmatic economist at Lemonade Projects. To: ACME Media Team and AOR From: CMO, ACME Corp. Date: Today Re: Our continued reliance on cookies is less than advantageous Priority:… Continue reading »
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