Month: December 2020

By default, LinkedIn will attempt to show you relevant ads based on a number of factors, such as your location and connections. LinkedIn may also show you ads based on your current or past job information (that is, your job title or function), as well as your current or past companies (that is, employers or…

On the heels of last week’s column predicting we are poised to see a dramatic resurgence in contextual targeting, I received a flurry of new announcements leaning back into contextual, including a new
offering from Comscore and MediaMath, UM’s Primis, Integral Ad Science, and others.

If women coders disappeared, the internet as we know it would not exist, according to a new Girls Who Code campaign. The nonprofit, which works to close the gender gap in technology, has put out a new film and website to show female coders’ contributions and how broken the internet would be without the valuable…

With the coronavirus preventing people from traveling to islands in 2020, the alternative was to create islands of their own, which vaulted Animal Crossing: New Horizons to the No. 1 spot in the top 20 of 2020 list in Tumblr’s annual Year in Review. Staying at home also led Tumblr users to focus more on…

What’s the difference between basic programmatic and true advertising automation, and how can brands close the distance for omnichannel success? In this new interactive infographic, explore what it takes for advertising automation to work the way marketers actually want to advertise. 

The post How brands can find their path to true advertising automation appeared first on Digiday.

Live bees are OK to mail via the United States Postal Service (USPS) during the holidays, but bottles of whiskey are not. Pop-up mailers depicting X-ray rooms are welcome, but not explosives. Even performance marketers need reminders like these about what can and can’t be mailed during this month’s package deluge. USPS decided to highlight…

The Publicis Groupe leaders used their annual greetings video to announce an upcoming event — Viva La Difference 2021 — which will feature guest speakers like Michelle Obama and outline new Groupe
priorities.

I’m all about freedom, and clearly the government wants to take my freedom away. So why not create a store for others like me?

The global and U.S. ad outlook has improved markedly from earlier this year, according to revised year-end forecasts released by Madison Avenue’s Big 3 ad forecasting units. The worldwide consensus of
WPP’s GroupM, IPG Mediabrands’ Magna, and Publicis’ Zenith improved 4.1 percentage points for 2020 and 1.1 points for 2021.

The word “2020” itself is enough to make many people shudder. For some, it’s been a terrible year of loss–loss of life, loss of opportunity, loss of jobs. But against that backdrop many people have fought through adversity and thrived. In its latest ad campaign, titled “Browser History,” Squarespace pays homage to the entrepreneurs that…