Month: December 2020

Much like the rest of the travel industry, hotel executives are well aware that a new calendar year won’t magically bring about a complete rebound from the hardships of the pandemic. To survive until that recovery arrives, they’ve gotten creative with their offerings, pitching drive-to destinations, day passes for work spaces, and even selling their…

Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we’re going to start early–as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas of coverage, while focusing…

For the ad-tech industry, 2020 was a traumatic year–and the Covid-19 pandemic was only part of it. The industry was rocked to its very core by two of the sector’s largest stakeholders, Apple and Google, confirming they were dropping support for ad-targeting identifiers that allow smaller players to participate in the $5 billion-plus programmatic advertising…

After a year of protests against racial inequality and industry vows to do better, Black founders are still getting left out of Silicon Valley’s financial engine.

President-elect Joe Biden has a lot of plans to improve the U.S. Postal Service, many of which could positively impact marketers. But if the Senate approves President Donald Trump’s nominee for a board that decides on much of what USPS does, the leadership at the postal service could remain dominated by his Republican appointees even…

Advertising agencies have had a rough year in terms of staffing. Dozens of the industry’s biggest shops were forced to cut staff this year as a result of Covid-19 and its impact on business. A recent Forrester report attempted to quantify the damage, predicting that roughly 35,000 agency jobs will be cut this year in…

It’s been a year. A decade? Maybe even an entire millennium. What we’re trying to say is, 2020 has been a slog–but that didn’t stop the creativity of marketers, despite ever-shrinking staffs and budgets. The year began with boundary-breaking work from Burger King and a Super Bowl that gave us Bill Murray’s first national advertising…

At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP… Continue reading »

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