Eight ads were seen at least 700 million times, with Chevrolet’s “Middle of Nowhere” 2021 Trailblazer spot leading the way, per iSpot.tv.
Visa Appoints W+K, Publicis Groupe For Global Advertising Duties
The company spent $60 million on measured media in the U.S. last year, according to Kantar Media, and an estimated $200 million globally.
WarnerMedia Theatrical Movies To Release Same Day In Theaters, HBO Max For 2021
Dramatically expanding its theatrical-to-streaming movie efforts, all of WarnerMedia’s intended theatrical movies for next year will also be released on its HBO Max on the same day they launch in
theaters.
theaters.
ANA Blasts Apple’s Newest Move Against Tracking Cookies
Apple’s latest move in a long-running battle over online privacy involves clamping down on a technique that allows ad-tech companies to masquerade as first parties. The ad industry, which opposes
Apple’s default anti-tracking settings, is criticizing the new canonical name policy.
Apple’s default anti-tracking settings, is criticizing the new canonical name policy.
Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
Frame-by-frame visual recognition and second-by-second audio processing will provide contextualization of the full content for CTV, video and livestreaming and will be available globally in
MediaMath’s demand-side platform.
MediaMath’s demand-side platform.
Radio Disney To Shutter In 2021, More Company Focus On Streamers
As the parent company restructures, and ABC News deals with its own layoffs, Radio Disney is being shuttered.
In Data Analysis, the Right Answers Come Only From Asking the Right Questions
Even highly-educated analysts struggle in the beginning of their careers. Hiring managers often wonder why analysts with a 4.0 GPA have hard time delivering valuable results. There are many theories and opinions about that, but allow me to share a simple point of view here. Many young analysts struggle because they don’t know what to…
A Majority of CEOs Will Change How Their Companies Interact With Consumers
A new report led by Accenture Interactive has found that a majority of CEOs (77%) will fundamentally change how their companies interact with customers to drive business growth. The company sees this as part of a “experiennce renaissance” that has only been accelerated by the pandemic. “The Business of Experience (BX)” is based on survey…
LinkedIn: How to Stop LinkedIn From Showing You Ads Based on Your Job Information
As you use LinkedIn, the professional social network will attempt to show you advertisements that are relevant to you based on the information you’ve provided about yourself, such as your location and education information. LinkedIn may also show you ads based on your current and past job information. If you want to stop LinkedIn from…
Another Case Referred to Facebook’s Independent Content Oversight Board
Facebook revealed the details of another case that was referred to its independent content oversight board, joining the initial six cases that were discussed earlier this week. The social network removed a post in a group that it said appeared to exist for Muslims in India, saying that it violated Facebook’s policy on violence and…