‘The Atlantic’ Taps ‘Wired’ EIC Nicholas Thompson As CEO

“The Atlantic has been here before, enjoying success in making business stars out of editorial leaders,” the pub’s owners noted.

A Brief Ad History of Santa Claus, the Greatest Ambassador

A Turkish Bishop, adored across Europe for his benevolence and repackaged centuries later by an American poet and a cartoonist, became the most popular brand ambassador on Earth. This is the Christmas spirit we have been sold in a million books, movies, plays, songs, jingles and ads. Santa Claus is the true epitome of brand…

WNBA Hires Former Nike Executive as First CMO

For the first time, the WNBA has its own chief marketing officer. Phil Cook, who has worked extensively with female athletes during his tenure at Nike, will develop the WNBA’s distinct brand while driving revenue and engaging fans across social platforms. In his new position, Cook will also focus on redefining the WNBA as a…

A Member of the ‘Squad’ Takes on Cryptocurrency

US Representative Rashida Tlaib, a progressive first-term lawmaker, has cosponsored a bill requiring stablecoins like Facebook’s Libra to be issued by banks.

Rufus the Dog’s Tech Adventure; Satan and 2020 Discuss Their Relationship: Friday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. In Microsoft’s Heartwarming Holiday Ad, a Dog Finally Gets to…