Opinion has been split on how Covid-19 is impacting out-of-home advertising in Super Bowl 55 host city Tampa, Fla. But the pandemic didn’t stop startup GameDay Vodka from creating a simple, yet effective, local OOH campaign to drive brand awareness and increase sales. The Florida-based vodka brand that’s geared toward sports fans and college students…
Consumers Want Brands to Make Shopping Fun and Reflect Their Values
After a year of loneliness, social unrest and constant change, consumers are holding brands to a much higher standard before buying from them. Retail media research startup Future Commerce’s Vision 2021 Report showed that consumers are craving a shopping experience that is entertaining, authentic and tailored to their needs and values. Digital shopping should be…
Italy’s Question Is Ours, Too: Who Will Spend the Covid Cash?
The U.S. Airlines That Performed the Best Through a Difficult 2020 | WSJ
Maybe I Don’t REALLY Hate Tom Brady Anymore
If I can learn to like Tom Brady — whom I hated when he was the Patriots captain — then anyone can mend their own personal brand.
Doctoring Doom
Why media should be included alongside climate change, nuclear war and global pandemics as one of our greatest existential threats.
Microsoft Advertising Quietly Introduces Multimedia Ad Unit In Search
Images, text and graphic design are known to appeal to broader audiences through SEO, keyword research, and strategic link building.
CBS Sells Out Super Bowl Ad Time
CBS had initially been pricing 30-second commercials at around $5.6 million, according to media-buying executives.
Industry Preview: Colleen Aubrey On Amazon’s Huge 2020 – And What It Has Planned For 2021
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. When the global pandemic shut down the world, ecommerce and streaming video surged. Amazon plays prominently in both spaces. But with… Continue reading »
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Walmart Taps Trade Desk As Retail Media Heats Up
Walmart is building infrastructure to support its fast-growing retail media business. After more than a year of testing, it settled on a custom-built version of the Trade Desk DSP. AdExchanger first reported last January that Walmart was testing two rival DSPs, the Trade Desk and Xandr. Walmart’s DSP is a separate, walled-off version of the… Continue reading »
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