Month: January 2021

The Chrysler brand is nearly 100 years old–and may soon be kaput. Its fate hangs in the balance after shareholders of Fiat Chrysler and PSA Group–a French auto manufacturer best known for the Peugeot and Citro?n brands–have approved a merger that’ll see the two companies combine to become Stellantis. Set to soon become the fourth…

If there were ever any doubts that the cannabis industry could thrive during the pandemic–there were, believe it or not–let the following results show just how wrong the skeptics were and how high the category flew this year. Americans spent nearly $18 billion on legal weed in 2020, a 67% jump from the previous year,…

CBS and The Recording Academy have reportedly postponed The 63rd Annual Grammy Awards as coronavirus cases continue to spike in the Los Angeles area. The ceremony had been set to air Sunday, Jan. 31 on CBS and CBS All Access, but has been delayed–potentially until March–according to multiple reports, including Rolling Stone. CBS did not…

Netflix lost one of its biggest titles in 2021 with the departure of sitcom The Office to rival streamer Peacock. But Netflix is touting early viewership figures from its lineup of buzzy originals, offering up at least some evidence that losing The Office perhaps wasn’t as big a blow for the streamer after all. Shonda…

Lance Jensen, who’s served as chief creative officer of Boston-based agency Hill Holliday for the past decade, has left. “After 10 years leading Hill Holliday’s creative department, Lance Jensen has decided to move on,” Chris Wallrapp, Hill Holliday’s president, said in a statement. “On behalf of the entire agency, I’d like to express our gratitude…

Google utterly dominates the identity resolution marketplace, with LiveRamp and Salesforce trailing in the middle distance. That’s according to the most recent Advertiser Perceptions ID resolution marketplace report, which found that most advertisers and agencies (29%) use Google as their primary identity resolution solution. That number drops to 13% apiece for LiveRamp and Salesforce. Amazon,… Continue reading »

The post Advertiser Perceptions: Google Looms Large Over The ID Resolution Market, But Indies Are Also Making A Splash appeared first on AdExchanger.

It’s a question that has perplexed mankind for centuries: Which came first, the chicken or the egg? French supermarket chain U Shops (Systeme U) has taken a tongue-in-cheek swing at finding out the answer in a new campaign titled “The Hen” (or “La Poule” in French.) The TV and digital spot, by TBWA/Paris, takes the…

LONDON–With restaurants closed to sit-in diners in the U.K. due to a new coronavirus pandemic surge, meal kit brand Gousto has spotted an opportunity to present cooking as an exciting dinnertime alternative with a new campaign by Mother London. Meal kits have been having a moment during the pandemic, with brands reporting a sales bump…