Month: January 2021

As the CMO of Mondelez International, Martin Renaud takes the title of “snacking” to a whole new level by putting consumer centricity at the forefront of their business. Listen to how Martin challenges his team to leverage their North star of the greater marketing strategy. In your recent State of Snacking report, you were able…

Antonio Lucio’s inclusive leadership approach as the former CMO of Facebook has allowed him to create an environment where everyone’s opinions can be valued and enhanced to the greatest of their abilities. Listen to Antonio touch on the facets of influence and when marketing starts speaking its own language. Early on you set a lot…

“Everything comes down to reach and frequency and how it delivers your communication goals,” says MediaPost All Star Russell Zingale, “but if you can get that down to how it performs for different
stores and trading areas, it can make a real difference at a time like this where every dollar has to work harder.”

Other than our unending search for Bounty and Charmin, no brand occupied our attention last year like Zoom. Thankfully, many other disruptors were worth following. First, Elon Musk continued to disrupt two massive industries. SpaceX achieved 26 successful missions in 2020, including the first manned U.S. launch since 2011. Each cost a fraction of a…

We know Donald Trump as a private citizen isn’t going away — and some networks will be eager to follow his actions, especially regarding the civil and criminal lawsuits he faces.

“Being agile has really worked well for us, and the biggest difference now is that we’re not just talking to CMOs, but to the CEOs and CFOs too. It’s not just about media and marketing. They want us
to drive business results and strategies.”

When we look to more growth and innovation in 2021, Alicia Tillman recognizes the business of marketing and what a time of crisis has called for from brands. As the Global CMO of SAP, Alicia believes this starts with what’s going on outside the walls of the company and describes the beautiful journey to helping…

As the Chief Marketing Communications Officer, President of the GE Foundation and co-leader of the GE Women’s Network, Linda Boff describes herself and other marketers as the “keepers of the flame”. On the 150th episode of CMO Moves, Linda shares the power of storytelling, and a look at how she’s able to wear so many…

In a year that both confined people to the insides of their homes and offered up more than its fair share of doom and gloom, many found themselves turning away from the stark white, Scandinavian-style minimalism that’s come to define modern, Instagrammable home decor. Instead, scores of home dwellers reached for bright, happy colors and…

The Go-Big Show” delivers what its title promises. Everyone — including the contestants, host and judges — goes big, and nobody gets hurt.