Acquiring rights to Quibi’s content library would advance Roku’s push into content via its ad-supported Roku Channel app.
In TurboTax’s 2021 Ad Push, Live Experts Are Omnipresent During Filing Season
With 2020 finally in the rearview mirror, Americans are now faced with the yearly tradition of struggling to understand the country’s endlessly complex tax code and what it means for each of us. For tax filing service TurboTax, the arrival of 2021 also signals the start of its annual three-and-a-half month sprint to win the…
Wily ‘Coyote’: Border Patrol Drama Brings Chiklis Back To TV
In the series, titled “Coyote,” Chiklis plays a veteran border patrol officer in southern California who is on the cusp of retirement.
10 Projects That Made the Industry Better in 2020
When SXSW was cancelled in March, no one had any idea what was going to happen. Soon after, the pandemic became a reality and everything changed completely. Freelancers found themselves without work, campaigns and internships cancelled, agencies reducing their teams and those lucky enough to have work, had to adapt to a new routine full…
Discovery Prepares for ‘Company-vs.-Company Combat’ as Discovery+ Debuts
2021 is just a few days old, but Discovery Inc. is starting off the new year with a bang. The company is shaking up the streaming space with its new platform, Discovery+, which launches today. Discovery+ is debuting in the U.S. at two price points: an ad-supported tier for $4.99 a month, with five minutes…
Media Agency of the Year: Mindshare
Selecting our agency of the year is always a rigorous process. Selecting the same agency two years in a row — especially when one of them is 2020 — is a remarkably higher bar.
Global OTT Subs To Grow 65%, To 1.9B, By End Of 2025
Growth will be driven primarily by traditional broadcasters’ turning to streaming services to compete with online video giants, and 70% of streamed video sessions during the five-year period will
occur on smartphones says Juniper Research.
occur on smartphones says Juniper Research.
Why 2020 Was A Year Of Both New And Old Normals
During a year in which norms were challenged on almost every front, the most-read “RTBlog” columns focused mostly on normal programmatic and real-time media-buying issues, not the bigger existential
threats surrounding them.
threats surrounding them.
How The New York Times Is Adapting to Life Without Third-Party Cookies
Advertising remains a minority-interest for New York’s journal of record, but The Times still wants to take greater control over its digital offering. All this comes at a time when automated ad trading is preparing for a seismic overhaul as the publisher evaluates ad-tech vendors for privacy credentials. Like many, publishers had a rough 2020….
16 TV Shows That Will Air Their Final Episodes in 2021
A number of much-loved, long-running shows signed off last year, including Modern Family, Arrow, Empire and Schitt’s Creek. And 2021 already has its share of high-profile series finales Here are 16 series that have already announced they will be taking their final bows this year–including one show that has been airing since 2007. Better Call…