Month: January 2021

Did you know that you can control who is allowed to send you friend requests in the Discord application? By default, everyone on Discord will be able to send you friend requests, but you can limit this to certain groups of people if you’d like. Our guide will show you how this works. Note: These…

Despite a 9% decrease in the supply of its ad impressions, Facebook delivered its best ad-revenue quarter in more than two years, thanks to strong demand from premium advertisers and a surge in its
average ad prices (+35%). Total ad revenues rose 31% over Q4 2019, its strongest gains since Q3 2018.

Advertising on Taxi cabs took a big hit at the start of the pandemic last year but it’s making a comeback according to Curb Taxi Media (Curb), the largest provider of taxi media nationally.

Once considered a bit of a black sheep in the Marriott portfolio, Sheraton Hotels and Resorts will be getting a new look coming out of the pandemic. This morning, the brand unveiled a redesign effort Marriott hopes will bring Sheraton “up to date” for “the next generation of travelers,” aiming to transform more than 40…

If you want to grab a pack of Lady Gaga’s limited edition Oreos, all you need to do is head to your local grocer starting today. But if you’d prefer to have yours signed by the Mother Monster herself, you’ll need to do a bit more work. Announced in December with few details on their…

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Marla Newman, EVP of digital sales and Jason Lidofsky, executive director of video strategy and sales activation at Meredith Corp. The fundamentals of video ad measurement are rapidly changing. Simple reach and frequency are… Continue reading »

The post How To Create Video Impressions Advertisers Will Value appeared first on AdExchanger.

Ad tech is back in vogue with the investment community, and, more importantly, buyers, as the once unpopular sector is one of a handful that have benefited from the Covid-19 pandemic. Speaking at Adweek’s Outlook 2021: The Year Ahead in Marketing and Media event Wednesday, Terence Kawaja, CEO of investment bank Luma Partners, told virtual…

The platform reports that 82 million households worldwide have streamed at least two minutes of one of the series’ episodes since the first eight were posted 28 days ago on Dec. 25.

This article is sponsored by Publica. Traditional analog TV relied upon broadcast signals such as amplitude, phase and frequency to scale in the early days of television. It was this infrastructure, coupled with programming schedules, that enabled marketers to invest in TV media for the first time in 1941. Now, 80 years later, the TV… Continue reading »

The post Why The CTV Industry Must Focus On Infrastructure This Year appeared first on AdExchanger.

There’s no question that Neil Patrick Harris is one of the most versatile stars around. From legendary stints on TV and in film to hosting the world’s most important awards shows like the Emmys, Tonys and Oscars, Harris’ IMDb page is an exercise in “Oh yeah, he was great in that.” He can now add…