Month: January 2021

San Francisco, Oakland, and other cities have enacted moratoriums on government use of the tech. New York looks like a harder sell.

Big grocery chains relied on app-based delivery companies at the start of the pandemic. Now grocers’ priorities have shifted.

The percentage of college admissions officers who believe that incorporating applicants’ social media pages into their decisions is “fair game” continues to trend upward, reaching 65% in the 2020 survey of over 300 of them from Kaplan, up from 59% in 2019 and 57% in 2018. Meanwhile, 35% of admissions officers considered viewing the social…

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Child Unboxes His Parents’ Unlocked Handgun in This Unnerving…

When movie theaters shut down, sporting events were canceled and we all began shopping for groceries online, food and beverage companies were forced to lean into brand purpose to figure out what consumers really needed. Through real-time data collection and unconventional marketing, CPG companies were able to balance immediate results with growth ambition. At Adweek’s…

If you haven’t yet heard the hype about Clubhouse, you will. The audio social network is growing like wildfire by creating an illusion of exclusivity–each user starts off with five invites to share–that creates FOMO like a velvet rope outside a nightclub. Clubhouse is up to 2 million weekly active users, a number that’s doubled…

With A-B controlling ad space for the SB, Coors decided instead to go where no marketer has gone before — into viewers’ dreams.

Whether or not people are loyal to your brand depends on if you are digitally responsible — accountable, ethical, safe, and secure.