“Wonder Woman 1984” Helped Double HBO Max Activations, But Warner Revenues Drop
AT&T’s WarnerMedia saw the number of activations on its HBO Max streaming platform double in Q4 to 17.2 million from the third-quarter of 2020, thanks in large part to the success of “Wonder Woman 1984.” During its earnings call on Wednesday, AT&T said that the total number of domestic HBO Max and HBO subscribers topped 41… Continue reading »
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Shamrock Capital Acquires Bayard Advertising
Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic buying, social media engagement and more. “For nearly 100 years Bayard has operated as a…
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Facebook Posts Strong Gains in Revenue and Users in Q4 of a Challenging 2020
It was business as usual for Facebook in the unusual year of 2020, as the company posted strong fourth-quarter and full-year gains in revenue, while its user base continued to grow by double-digit percentages. Facebook reported fourth-quarter revenue of $28.07 billion, up 33% from the same quarter a year ago, and total 2020 revenue of…
Cutwater Spirits’ Regional Super Bowl Ad Follows Year of Growth for Premade Cocktails
A year after investing in its first spirits brand, beer giant Anheuser-Busch is sending Cutwater Spirits to the Super Bowl with a regional ad buy, following a year of explosive growth. The decision follows a trend among Big Game advertisers this year: The brands that thrived during the pandemic are aiming to build on it…
4 Major Factors That Will Change How Marketers Use Data
Digital advertising has proven to be resilient in the face of the ongoing pandemic, but marketers who are set to pour dollars into the medium are facing a spate of changes. The $114 billion digital ad industry is facing a year of uncertainty as regulators, platforms and everyday consumers rethink how they interact with advertisers…
Pfizer Breathes a Sigh of Relief as the Biden Administration Takes the Helm
Back in April 2020, as Covid-19 cases shot up to 25.5 million and millions of Americans were sheltering at home, Pfizer debuted an ad campaign under the tagline “Science Will Win.” A few of the company’s more cautious heads had suggested that a pandemic might not be the best time to do some advertising. But…