Many companies still don’t know the ins and outs of being purpose-driven. To guide them, full-service agency Oberland has mapped out a plan with its 2021 Purpose Forecast. Oberland has been purpose-driven since its inception in 2014, but this is the first year they decided to put out a definitive guide that lays out how…
Joe Biden’s First 100 Days
Your Custom Model Didn’t Work… Now What?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Asya Takken, senior data scientist at Alliant. Data driven marketing is at its best when powered by predictive analytics. Many brands hum along on big platform machine learning algorithms, generating… Continue reading »
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This Dizzying Site Tries To Give You a Sense of What It’s Like to Live With Dyslexia
To bring awareness to dyslexia, Dentsumcgarrybowen has created a website and series of faux children books that aim to give people a sense of what it’s like to live with the learning disability. Created for nonprofit Dyslexia Canada, the “It’s Hard to Read” campaign aims to sensitize the public around what it’s like for children…
Pew: 78% of Republicans Disagree With Social Platforms Banning Donald Trump
A new survey from Pew Research Center showed just how sharp the divide is between Republicans and Democrats when it comes to social platforms banning former President Donald Trump. The think tank surveyed 10,334 adults in the U.S. between Jan. 19 and 24, and it found that 58% of respondents felt that social media companies’…
Outlook Masterclass: Leveraging Data to Optimize the Omnichannel Experience
How do you use the right data mix to improve the modern omnichannel experience, while keeping consumer trust at the forefront? In this masterclass, learn from 3 top marketers on their data-driven strategies tailored to fit consumers’ ever-evolving needs. Derek Wise, Chief Product Officer at Oracle Data Cloud, recommends not just looking at the individual…
IPG CEO Philippe Krakowsky on Disruption, Data and Privacy
IPG’s new chief executive is keenly aware of how data is changing the advertising industry, but isn’t letting it happen at the expense of creativity. On Tuesday, Adweek CEO Jeff Litvack sat down with Philippe Krakowsky, who succeeded Michael Roth as IPG CEO at the beginning of 2021, for a discussion titled The Path Forward:…
Netflix Says Shonda Rhimes’ Bridgerton Is Biggest Original Series Ever
Shonda Rhimes’ first project on Netflix isn’t just a smash hit–it’s the biggest original series debut ever on the streaming service. Bridgerton, the period drama that debuted on Dec. 25, is the platform’s biggest series yet, with more than 82 million households around the world tuning in to watch the drama, Netflix vp, original series…
These Doctors Are Using AI to Screen for Breast Cancer
During the pandemic, thousands of women have skipped scans and check-ups. So physicians tapped an algorithm to predict those at the highest risk.
Outlook Masterclass: Agility Over Speed
There’s no doubt that moving quickly has become a must for brand marketers, but what does it mean to be truly agile? In a world where circumstances are still slightly uncertain, Lisa Joy Rosner, SVP of Brand & Digital at Oracle, and her team took the approach of putting in “stop gaps” for an interim…