Month: January 2021

Send a bouquet of roses on Valentine’s Day? That’s so unimaginative. Life-sized teddy bear or heart-shaped photo frame? Yesterday’s news. Kraft thinks consumers should skip saccharine gestures like these and go straight for the sweet tooth this year. The heritage brand, which has surged in popularity during the pandemic, just launched a limited-time, candy-coated product…

Instagram Stories has a new look on desktop. The Facebook-owned photo- and video-sharing network said the single-Story viewing experience for desktop users was replaced with a carousel of clickable previews of the previous and next Stories, making the experience more immersive and easier to navigate. Instagram has made other, more subtle changes to the Stories…

As the United Nations’ outreach division director, Maher Nasser has a unique view of how consistency and commitment can be transformative forces. With more than three decades at the United Nations–first working with the U.N. Relief and Works Agency for Palestinian refugees–Nasser knows how brands can continue to remain profitable while being of service. In…

Plenty of people are out of work due to the pandemic. In December, the U.S. unemployment rate remained stuck at 6.7%–a historically high number. It’s in this context that the online job site Indeed has decided to run its first Super Bowl commercial. The 60-second spot, created by 72andSunny, will appear during the first quarter….

Superbird has been test-marketed in a few locales in Conn., N.J., Mass., and Long Island. It will roll out to 10 more markets this spring,

The spot “humorously leans into the growth we’re all eager to see in 2021,” per CMO Andrea Zaretsky.

A new Forrester report — commissioned by the 4As and Google — concludes that agency-client relationships remain strong, albeit with room for improvement.

The major agency holding companies and/or management consultant parent companies made fewer and smaller acquisition deals in 2020 than they did in year’s past, according to the just-released 2020
MarCom Agency Acquisitions report from Comvergence. While the total number of deals declined only 20% to 47 in 2020 from 51 in 2019, the drop in value and staff additions were considerably steeper,
year-over-year.

“North Dakota should not adopt a one-size fits all consent requirement for the sale of protected data,” the Association of National Advertisers, American Association of Advertising Agencies,
Interactive Advertising Bureau, Network Advertising Initiative and American Advertising Federation say in a letter sent Monday to state lawmakers.