Unboxing videos are generally upbeat and charming clips in which children (or young-at-heart adults) open up a new product and explore all its packaging and features. But agency Grey New York takes the format a much darker place with a PSA called “Best Unbox Ever With Cayden,” in which a fictional 8-year-old unboxes his parents’…
Smart AdServer Undergoes Ownership Overhaul
As regulators threaten to break up Big Tech and open the door for smaller players to capitalize, investors are eyeing diversification in the digital advertising market. That’s why private equity firm Capital Croissance has taken majority-ownership of France-based ad-tech firm Smart AdServer in a funding round that also involves Idinvest and Adelie Capital. The restructure…
Grazia USA Names Jillian Maxwell Chief Revenue Officer
Weekly fashion magazine Grazia USA, which launched stateside in October, has hired Jillian Maxwell as chief revenue officer. Maxwell, formerly executive director of international fashion at WSJ. Magazine, joins a team of eight other executives based in New York. Grazia USA president Melissa Cronin said new editorial hires are expected soon. For a small team,…
Facebook Marks International Holocaust Remembrance Day By Promoting Credible Info
Facebook marked International Holocaust Remembrance Day Wednesday by introducing a new way to connect users who search for related terms with credible information from outside of its platform, but that wasn’t enough to boost the grade of D that it received on the Online Holocaust Denial Report Card released Wednesday by the Anti-Defamation League. The…
How Google’s Head of Brand Accessibility Drives Change for the Disabled Community by Showing Up
In an industry where less than two percent of media represents people with disabilities, KR Liu shares how her decision to being vocal and educating others about her disabilities has inspired her career to turn from tech to accessibility. Having spoken at Adweek’s Disability Inclusion Summit and sharing best practices for a truly inclusive workplace,…
AT&T Touts Big HBO Max Subscriber Gains, but Many of Them Aren’t Paying
WarnerMedia’s bet to release Wonder Woman 1984 simultaneously in theaters and on HBO Max in December, plus two recent major distribution deals with Amazon Fire TV and Roku, seems to have paid off in terms of driving customers to the upstart streaming service. But that growth comes with a catch: Many of those new subscribers…
Discord: How to Stop Discord From Showing Website Link Previews
When someone pastes a link into a chat in Discord, the application will automatically show you a website preview for the link that was shared. If you don’t want to see these website previews, you can turn this feature off. Our guide will show you how this is done. Note: These screenshots were captured in…
Google Ends Its Silence On IDFA Prep Plans, Won’t Show ATT Prompt In Its Apps
Google shared a glimpse of its AppTrackingTransparency plan on Wednesday, but offered few details about exactly how it’s readying itself for Apple’s IDFA changes. Google did acknowledge that publishers “may see” (ahem, will likely see) a palpable impact on their Google ad revenue on iOS once Apple’s policies take effect due to reduced visibility into… Continue reading »
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Digiday welcomes new media reporter Sara Guaglione and platforms, data, privacy reporter, Kate Kaye
Digiday is pleased to announce two new additions to our reporting team: Sara Guaglione, Digiday’s new media reporter, and Kate Kaye, Digiday’s new platforms, data and privacy reporter. Both bring years of experience covering the media industry and we’re excited to be adding their voices to our editorial team.
“Both Sara and Kate bring deep industry knowledge, experience and contacts to their new beats with us,” said Digiday editor-in-chief Jim Cooper. “As we continue to aggressively cover the media and publishing space and pivot to focus more on the ever-evolving platforms, privacy and data sectors, having two seasoned journalists driving that coverage will significantly broaden and enhance the reporting and analysis we deliver to our audiences every day.”
As the new media reporter, Guaglione will focus on covering publishers. She comes to us from MediaPost where she had been covering the publishing industry and managing the Publishers Daily newsletter.
Kaye will be leading our coverage around tech giants like Google and Facebook, the data ecosystem underpinning their businesses and the broader digital ad industry and the corresponding privacy concerns and regulation. Kaye previously reported on data and privacy at Ad Age, and had been most recently reporting independently on a broad range of topics, including environmental issues.
Both Guaglione and Kaye report to senior media editor Tim Peterson.
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Viewable Ad Net Expands Into Platform, Offers Publishing Industry Its Own ‘VaaS’ Model
Duration Media, which founded a marketplace based on trading only the most viewable inventory offered by top-tier premium publishers, is now launching a platform for publishers that want to manage it
themselves. The platform, which Duration Media Founder and CEO Andy Batkin dubs a VaaS — or a “Viewability as a Service” — model, initially is being offered to larger publishers, but Batkin says a
new long-tail version will be integrated with WordPress enabling both small and large publishers to make a market out of their most viewable advertising impressions.
themselves. The platform, which Duration Media Founder and CEO Andy Batkin dubs a VaaS — or a “Viewability as a Service” — model, initially is being offered to larger publishers, but Batkin says a
new long-tail version will be integrated with WordPress enabling both small and large publishers to make a market out of their most viewable advertising impressions.