Month: January 2021

Following a protracted focus on the U.S. presidential election, there has been a notable rebound in interest in “international marketing,” as American brands show renewed interest in applying their
marketing principles beyond borders.

Michael Tennant has been named Entrepreneur in Residence to leverage his expertise in empathy to help enable the people of Arnold and Havas Media to create even more effective and inclusive work for
clients.

The Sundance Film Festival was one of the few major events able to occur in 2020 before the Covid-19 pandemic began. But a year later, as Covid-19 cases and deaths reach record highs in the U.S., the event is following the lead of most major festivals and conferences for the past 10 months: canceling in-person…

It doesn’t typically happen this way. Then again, few things have been typical about the past 12 months. On Feb. 3, M&M’s will offer 50,000 fans a sneak peek of its full Super Bowl 2021 commercial through Zoom. Yellow, one of the candy brand’s hard-shelled characters, will host the event. Attendees can expect a few…

While several of the biggest traditional Super Bowl advertisers might be sitting out this year’s Big Game, that hasn’t put a dent in CBS’ advertising sales for Super Bowl 55. The Feb. 7 game–which will feature the Kansas City Chiefs taking on the Tampa Bay Buccaneers–is “virtually sold out,” according to a ViacomCBS spokesperson. This…

Where will we go from here? How do we even start to identify the most important trends for 2021? First, identify those macro cultural shifts that will evolve with the consumer. Here are some of the themes that will have the greatest long-term impact on culture and the ways brands engage. The human algorithm Reaching…

A three-part miniseries about slavery in 19th-century Jamaica breathes fresh air into the stale drawing rooms of PBS’ “Masterpiece.”

One recent morning around 8 or 9 a.m., Marcelo Pascoa, vp of marketing for Coors, global and North America, woke up from some strange dreams with a vague feeling that it was time for a beer. The moment was not an occasion for worry. Rather, it was a sign that the beer giant’s new campaign–a…