Change, as the saying goes, is inevitable, and can be difficult to navigate–especially while trying to execute a business plan. Author and adviser Rishad Tobaccowala, who is also the former chief growth officer of Publicis Groupe, offered his thoughts on what companies can do to survive and thrive in our turbulent moment and prepare for…
Mountain Dew Continues Its Super Bowl Tradition of Absurdity With New Watermelon-y Teaser
Watermelon sugar high takes on a new meaning in Mountain Dew’s new Super Bowl teaser. The brand’s trippy 15-second spot, which dropped today, depicts a chaotic watermelon world inspired by its first new permanent flavor in over a decade, Major Melon. As the camera slowly pans across what appears to be a watermelon-themed amusement park,…
Verizon Media Reports First YOY Growth In Q4 Since Yahoo Buy
Verizon revealed during its earnings call Tuesday morning Verizon Media Group had a solid Q4 – total revenues jumped 11.4% to $2.3 billion YOY – marking the first quarter of year-over-year growth since the wireless giant acquired Yahoo in 2017 for $4.48 billion. Growth in the quarter was fueled by strong advertising trends, with revenue… Continue reading »
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Brands Tap This Startup for Greater Representation at the College Recruitment Stage
As Black Lives Matter protests reached a fever pitch last year following the death of George Floyd, it wasn’t long before the conversation turned to the lack of diversity, equity and inclusion in many workplaces. In response to that conversation, this fall brought the launch of Hive Diversity, a platform that helps companies build work…
Instagram Adds Content Publishing API, Enabling Business Accounts to Schedule Posts
Instagram added a Content Publishing API (application-programming interface) to its Graph API Platform, making it easier for businesses to publish content to the Facebook-owned photo-and video-sharing network. The new Content Publishing API was tested with partners including Dash Hudson, Hootsuite, Khoros, Planoly, Sprinklr and Sprout Social. The API supports scheduling and publishing of single-photo or…
Twitter Acquires Newsletter Publishing Platform Revue and Will Keep It Running
Twitter acquired newsletter publishing platform Revue, which will continue to operate as a stand-alone service, saying that the move continues its efforts to improve conversation on its platform by helping writers grow their readership and connect with their audience. Revue’s customer list includes major publishers such as the Chicago Sun-Times, Madsack, The Markup, Matt Navarra…
YouTube’s Susan Wojcicki Discusses the Pandemic’s Impact in 2020 and Her Goals for 2021
YouTube removed over 500,000 videos for Covid-19 misinformation since last February, CEO Susan Wojcicki said in her letter outlining her 2021 priorities, and the Google-owned video site consulted with more than 85 local health authorities to bring trusted information to viewers, serving up over 400 billion impressions of information panels related to the pandemic. Wojcicki…
It’s Academic Researchers’ Turn to Tap Twitter API v2
When Twitter introduced Twitter API v2 last July–the first complete rebuild of its application-programming interface since a major update in 2012–the social network pledged to add a specific track for academic researchers, and the company made good on that pledge Tuesday. Twitter developer platform staff product manager Adam Tornes said in a press call Monday…
E*Trade Is Back in the Super Bowl After a 2-Year Hiatus
E*Trade is back in the game. The electronic financial trading platform is returning to the Super Bowl for the first time since 2018 with a 30-second spot during the game’s second quarter. The ad was created by MullenLowe U.S., E*Trade’s agency of record. The spot, titled “Workout,” is centered around the idea of getting your…