Accelerated capabilities around data will help agencies drive their relationships with clients, execs said during a 4As session. Diversifying the talent pool is seen as critical.
Streaming Now: The Rise And Fall Of Ad-Supported Cable TV
Twenty years ago, with very few exceptions, four broadcast networks were the only places you could find new original scripted series programming – and basically only six or seven months out of the
year. This started to change in the late 1990s with the debuts of HBO’s “Oz,” “The Sopranos,” and “Sex in the City,” then changed for good in 2002 with the premiere of FX’s “The Shield.” In this
week’s edition, I examine how that all changed again with Netflix’s 2013 launch of “House of Cards” and “Orange is the New Black,” and why the shift toward original streaming series may mean the fall
of ad-supported cable TV.
year. This started to change in the late 1990s with the debuts of HBO’s “Oz,” “The Sopranos,” and “Sex in the City,” then changed for good in 2002 with the premiere of FX’s “The Shield.” In this
week’s edition, I examine how that all changed again with Netflix’s 2013 launch of “House of Cards” and “Orange is the New Black,” and why the shift toward original streaming series may mean the fall
of ad-supported cable TV.
IMDb TV Heads to Roku Devices in Major Distribution Agreement
Roku and Amazon usually face off as connected TV platform rivals, but the companies are partnering up for a major distribution deal involving IMDb TV. The Amazon-owned streamer will be distributed on Roku devices beginning today, in an agreement that will benefit both the free ad-supported streaming service and the fast-growing connected TV platform looking…
Modern Family Heads to Hulu and Peacock in Unusual Dual Distribution Deal
The beloved family sitcom Modern Family will be available to steam in its entirety for the first time next month. And it won’t be on just one service, either: The show will appear on Disney’s Hulu and NBCUniversal’s Peacock. Beginning Feb. 3, both streaming services will add the acclaimed series to their libraries, part of…
Does Biden Want a Bill or an Issue?
Amid Global Crisis, Healthcare Giant AmerisourceBergen Rebrands to Reflect ‘Optimism’
When it comes to healthcare marketing, most brands have traditionally relied on a more simple strategy that prioritizes professionalism over creativity. But consumers now have a heightened appreciation for the healthcare industry, and in turn, companies are reevaluating old practices and finding new ways to stand out. AmerisourceBergen, a global leader in pharmaceutical delivery and…
Discord: How to Stop Discord From Displaying Images Uploaded to Chats
Did you know that you can stop Discord from automatically displaying images that have been uploaded by other users? This allows you to save data if you’re using a cellular connection. Our guide will show you how to stop Discord from displaying images that are uploaded directly to the service. Note: These screenshots were captured…
Facebook News Stand-Alone Tab Rolls Out in UK
Facebook began rolling out its stand-alone Facebook News tab in the U.K. Tuesday, after saying late last November that it would do so in early 2021. Director of news partnerships for Europe Jesper Doub said in a blog post last November that Facebook News would debut in the U.K. with publisher partners including Archant, Cond?…
Hellmann’s Takes on Food Waste in First-Ever Super Bowl Ad
Imagine a farm three-quarters the size of California that requires the amount of water used in Idaho and Texas combined. Instead of eating the food produced on this farm, however, it’s loaded onto a semitruck every 20 seconds and brought straight to a landfill. This, according to Dana Gunders, executive director of the nonprofit ReFED,…
Audio-Only Platform Clubhouse Is the App for People Who Miss Conferences
People on Clubhouse love talking about Clubhouse. Early on Monday morning, a group hosted a Clubhouse for Beginners session, offering a roadmap for users new to the app: “On Clubhouse, you are able to be yourself,” one male entrepreneur said, confidently addressing the 50-person crowd. “You’re not a keyboard warrior like on some of these…