Perhaps no company was better positioned to succeed as the world first entered a new normal last year than Zoom. The teleconferencing service’s accessible free-mium model made it the perfect go-to tool for the masses of people suddenly in need of a video communication platform for the first time and parlayed it into the vaunted…
DraftKings Enters 2021 Super Bowl, Its First Foray Into The Big Game
Another Super Bowl baby enters The Big Game for the first time. DraftKings, the daily fantasy and online sports booker, will appear in the Super Bowl, running two 15-second ads that’ll appear in the second and third quarter of the game. Last year, the brand ran a campaign leading up to the game, emphasizing it’s…
How We Upgraded Adweek’s Ad-Pitching Super Bowl Bot With a Smarter, More Eerily Human AI
When we first launched Adweek’s Super Bowl Bot last year, the goal was to see whether the most sophisticated text generation AI at the time could write a plausible pitch for a Super Bowl ad on its own. The answer then was that it could-but only very occasionally. More often, it generated ideas that, while…
Major League Baseball Players Alumni Association Teams Up With Icon Source
The Major League Baseball Players Alumni Association added on-demand athlete marketplace Icon Source to its roster, opening up opportunities for more than 150 former Major League Baseball players to line up endorsement deals, guest appearances, social media campaigns and speaking events. The Denver-based startup platform enables direct communication between brands and agents or athletes via…
Problems Of Attribution, With Manu Mathew
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Our guest this week, Manu Mathew, got in on the ground floor of multi-touch attribution (MTA) when he founded Visual IQ. The MTA company rose with the programmatic tide before being acquired by Nielsen in 2017. The category… Continue reading »
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O’Doul’s and Match Are Making Dating Easier for People Who Don’t Drink
Of all the things that the switch to virtual has made more awkward, dating has to be at the top of the list. Since the pandemic hit nearly a year ago, dating apps have made huge adjustments to their offerings–swiftly adding in-app video chatting and creating social distancing preferences that users can add to their…
NHL Introduces New Group of NHL Power Players
The National Hockey League introduced its second group of NHL Power Players Friday. NHL Power Players is an advisory board of fans between the ages of 13 and 17, enabling them to bring the perspective of their age group to the league. The panel for this season totals 25 fans from Canada and the U.S.,…
The Richards Group Lays Off Roughly 15% of Staff
The Richards Group went through a round of layoffs at the end of last year, which the agency said affected about 15% of staff. According to its LinkedIn, the Dallas-based shop employs more than 700 people, meaning roughly 100 people have been let go. The cuts come about three months after the independent agency’s founder,…
Despite Two Upcoming Features, SKAdNetwork Is Still Designed To Be Limited
SKAdNetwork is entering its final form, though details are scant. Apple recently updated its page dedicated to user privacy and data use to reflect its plan to add support for view-through attribution for video, audio and interactive ads in apps by “early spring” 2021. Apple will tie these attribution capabilities to creative measurement, so developers… Continue reading »
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GroupM’s Kirk McDonald Discusses the Future of Thoughtful Connectivity and Relevance
Around six months into his new role, GroupM North America CEO Kirk McDonald is looking ahead at what the changes of 2020 mean for the year ahead. McDonald joined 2021 Outlook yesterday for a discussion with Adweek deputy editor of agencies Minda Smiley for a conversation focusing on the importance of connectivity, purpose and relevance….