Neiman Marcus is spending $85 million to upgrade its fulfillment centers, including a new order management system and warehouse system, as well as updating an existing distribution facility outside its Dallas headquarters. It’s also bringing on a new executive vice president and chief product and technology officer, Bob Kupbens, who will focus on developing “new…
What Made Virtual CES Successful for One Fitness Company
After globally launching Apple Watch and Garmin wearable support for the Wondercise fitness service in October 2020, we felt we were finally at the right stage to showcase ourselves at CES 2021. It was just the right time to present ourselves on a global stage. CES 2021 was our first virtual event. Live, in-person demonstrations…
How Options-Trading Redditors Fed the GameStop Frenzy | WSJ
Apple’s Chinese New Year Ad Is About a Child, a Mythical Monster and Confronting Our Fears
Chinese New Year has quickly become a milestone on the advertising calendar for major brands, especially those looking to establish a stronger foothold in the region and with people of East Asian descent worldwide. Perhaps chief among those is Apple, which has consistently produced cinematic hits in recent years. This year’s installment clocks in at…
Droga5 Tops COMvergence 2020 US Creative Agency New Business Rankings
While clients found reasons to review media agency relationships toward the end of 2020, they seemed less likely to rethink creative assignments. A look at the top creative agencies for new business last year reveals that with fewer reviews a handful of agencies stood out. COMvergence released its 2020 Creative New Business Rankings with two…
3 Keys to Producing Standout Virtual Events in 2021
With no clear end in sight to the Covid-19 pandemic, hybrid physical-digital events appear here to stay. But event marketers have faced their share of challenges producing virtual events for the past 10 months. From figuring out how to effectively facilitate networking opportunities to offering as much interaction as possible for remote attendees, event brands…
Twitter Next’s Ryan Oliver Discusses Trends Leading Up to the Big Game
Ryan Oliver, senior director of brand strategy team Twitter Next, shared some thoughts with Adweek on trends the social network is seeing in the runup to Super Bowl LV. Tweets about National Football League games were up 27% this season, with impressions rising 63%, and Oliver sand brands were already getting involved in conversations about…
Under Armour Launches Black History Month Collection
In honor of Black History Month, athletic apparel company Under Armour has teamed up with a Baltimore photographer for a new collection that celebrates the city’s Black culture through sports and helps to raise money for Baltimore youth programs. The “UNDR ARMR x DVNLLN” collection teams the company with photographer and Baltimore community leader Devin…
How America Changed During Donald Trump’s Presidency
Donald Trump’s four-year tenure in the White House revealed extraordinary fissures in American society but left little doubt that he is a figure unlike any other in the nation’s history.
The post How America Changed During Donald Trump’s Presidency appeared first on Pew Research Center.
Facebook and Apple Feud Over the Future of the Internet
It turns out Tim Cook blames Mark Zuckerberg for undermining democracy, too.