Month: January 2021

Finally, 2020 is in the rearview mirror, bringing welcomed sighs of relief for many but also conflicting sentiments of uncertainty as strategies and budgets are put in place for the new year. Adweek Intelligence conducted a Pulse Survey of 433 readers to help bring clarity from the ground level–what marketers are anticipating as their top…

Dentsu’s Carat previously worked on the assignment (since 2011) and participated in the review. UM is also said to have been a participant in the review which was managed by Roth Ryan Hayes.

Facebook reportedly is considering bringing an antitrust lawsuit against Apple over its recent privacy moves, including a new requirement that outside developers state how their apps collect and use
data.

The number of advertising and marketing services providers certified as being diverse by the Association of National Advertisers has more than doubled to 212, according to an updated version of the
ANA’s “Certified Diverse Suppliers for Marketing and Advertising” report. The directory includes agencies and media, production, promotion, and research companies and was launched in July 2020
following an ANA report, “The Power of Supplier Diversity.”

Which is part of the reason the former longtime Publicis Groupe executive remains bullish on the future of advertising, he said at an industry event this week. “Marketing is more important than ever.”

Google claims targeting ads to generalized cohorts based on users’ previous behaviors is 95% as effective as using cookies.

Amazon Studios is returning to the Super Bowl for the fourth consecutive year with a spot for the widely anticipated movie sequel Coming 2 America, which will begin streaming exclusively on Prime Video March 5. Amazon did not share additional details, so it’s unclear when the ad will run or how long it will be….

The Christmas holiday season is usually one of the year’s biggest box office weeks, but during the pandemic, the focus instead shifted to a pair of would-be blockbuster films that debuted Dec. 25 on rival streaming services: HBO Max’s Wonder Woman 1984 and Disney+’s Soul. And the early winner in that key streaming wars battle?…

Did you know that Discord can automatically scan your incoming direct messages and delete anything that contains “explicit media content?” The feature will only scan the images you receive, not the text. If you want to change this setting, our guide will show you how. Note: These screenshots were captured in the Discord application on…

With Dentsu weighing in as the last — and most pessimistic — of the major agency holding company forecast updates, Madison Avenue’s global consensus outlook has dropped to an average 6.2% decline
for 2020, and a 7.3% increase in 2021. For the U.S. ad economy, the consensus outlook drops to -4.4% in 2020 and a 4.3% expansion in 2021.