Month: January 2021

Tim Mapes is a big believer pent-up demand. As the chief marketing and communications officer of Delta Air Lines, he is optimistic about a rapid recovery once the pandemic ebbs and concerns about air travel lift. “There’s a great concept called ‘revenge spending.’ Americans, by their nature, are optimists–[they] look forward and plan, and we’ve…

Another long-standing advertiser is sitting out Super Bowl LV. After being in the game for 10 years in a row, Kia announced that it will sit out in 2020. Instead, according to a statement from Russell Wagner, marketing vp at Kia Motors America, the brand announced that it is expanding its “Accelerate the Good” charitable…

Facebook, which has long enabled advertisers to control what content their ads appear adjacent to on its audience network, Instant Articles and its in-stream video, will soon be able to do so across
the most organic content it publishes: its newsfeed. The initiative, which is in its early stages of development, will enable advertisers and agencies to exclude their ads from running next to or
near topics they deem inappropriate or harmful to their brand’s image.

Plus: The Healthcare.gov rescue, the year’s biggest game changer, and a wake-up call for Wall Street.

Facebook is working on new brand safety options, saying Friday that it will soon begin building and testing new advertiser topic exclusion controls with a small group of advertisers. The new tools are aimed at enabling brands to ensure that their ads do not appear in News Feed next to topics that run afoul of…

With Netflix new “Shuffle Play” experiment, you have an immediate option.

The once-in-decline vMVPD sector could become the dominant successor to traditional pay-TV – if the key players don’t get too greedy.

Ever since ex-President Trump was muzzled by social-media, our world seems noticeably calmer.