Recent events make this a perilous year to come up with the usual not-particularly-funny-anyway commercials.
Apple Says IDFA Changes Will Go Live ‘In Early Spring’ As Tim Cook Denounces The ‘Data Industrial Complex’
Developers, mark your calendars for, eh, “early spring.” That’s when Apple will start requiring apps and advertisers to get permission before they can use the IDFA for tracking and ad targeting. After leaving developers on tenterhooks for months, Apple finally shared its broad timeline for AppTrackingTransparenency (ATT) implementation in a blog post on Thursday, which… Continue reading »
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TikTok Features Creators on New For You Podcast
Creator and TikTok star Brittany Tomlinson, also known as Brittany Broski, will host For You Podcast, a weekly interview show featuring some of the most successful and innovative creators on the video creation platform. Frankie Jonas is the guest on the debut episode, with Boman Martinez-Reid and Jason Rodelo set to participate in future installments….
Home Depot Names OMD as US Media Agency of Record
Home Depot’s named OMD as its new U.S. media agency of record, ending a relationship with Dentsu agency Carat dating back a decade. The Omnicom Media Group shop will be tasked with handling both digital and traditional media buying and planning. In a statement to Adweek, Home Depot senior director, corporate communications and external affairs,…
GameStop Shock Shows How Small Ideas—and Meme Stocks—Can Catch Fire
Like many retail brands during the global pandemic, GameStop has been having a tough time. In the third quarter, its revenues were down 30.2% year over year, and even before the world fell apart, it was facing significant headwinds as the gaming industry moved toward digital sales. The result of these challenges was a stock…
Ally Financial, M&C Saatchi Group and Comedy Central are Digiday Awards winners
The Digiday Awards are once again pleased to celebrate brands, agencies and platforms as the world transitions out of one the darkest moments in recent history. Our honorees, including Ally Financial, M&C Saatchi Group and Comedy Central, were able to not only successfully pivot and innovate, but found the common thread of empathy and decency that would resonate with consumers.
Winners include:
Ally Financial: Ally Financial was able to leverage gamification and AR to bring the Monopoly experience to life, complete with squares and game pieces. Banking isn’t always fun, but the famous board game is, and the campaign brought consumers back to simpler times, less fraught, and emphasized teamwork and fun.
M&C Saatchi Group: M&C Saatchi was delivered a triple-whammy in 2020—travel, sports and entertainment all took a nosedive. Forced to get creative, the agency came up with a way to get consumers thinking about travel while steering clear of the new onslaught of restrictions and regulations that surround it. With the launch of the Promote Iceland campaign, M&C Saatchi was able to offer a glimmer of hope where there was hardly any to be found.
On the sports and entertainment side, M&C Saatchi partnered with Heineken to deliver a virtual concert and sports-match experience, letting fans around the world know that they’re not alone and that the rhythms of the sports season will survive.
Comedy Central: Comedy Central certainly didn’t have to break a sweat last year — its brand recognition game is already top-notch, and more people are turning to lighthearted content in times of crisis. But they decided to get creative anyway, announcing their new show ‘Awkwafina is Nora from Queens’ on the New York subway’s iconic 7-line, which passes through Queens’ main artery from Astoria to Flushing. Incorporating itself into New Yorkers’ morning commutes was a surprisingly intimate move, and helped Nora seem more like your (sometimes) friendly New York neighbor, as opposed to yet another celebrity clamoring for headspace.
Explore all the winners of the 2020 Digiday Awards below. You’ll find a quick rundown of the campaigns, along with insights into why they won and what we can learn from them. You can also download the full guide here.
The post Ally Financial, M&C Saatchi Group and Comedy Central are Digiday Awards winners appeared first on Digiday.
Robinhood’s Poor Decision Announcement Will Haunt the Brand Forever
If you’ve been online this week, you’ve probably witnessed what’s occurring in the stock market and on Reddit’s WallStreetBets subreddit. And if you’ve been online today, you probably saw that Robinhood, the app notoriously used by retail investors, announced it is “restricting transactions for certain securities to position closing only, including $AMC and $GME.” The…
On Reddit and Discord, Digital Day Traders Took On Wall Street
By any reasonable measure, GameStop should not be in the news. The retailer is obsolescent. A relic of an earlier time when video games, consoles and accessories were mainly purchased in brick-and-mortar stores. But an army of digital day traders, through collective action on Reddit’s WallStreetBets subreddit and a related Discord server, thinks differently. This…
Facebook App Page’s Cover Image to Become a Jumbotron During the Big Game
Most people will never make it onto the Jumbotron at the Super Bowl, largely due to exorbitant ticket prices and limited availability (even more so this year, thanks to the pandemic), but there is a way to make it onto the virtual Jumbotron on the Facebook App page. Facebook Creative X teamed up with creative…
Miami’s Mayor Woos Techies. What Does He Need to Succeed?
If anywhere could use innovation, it’s Miami—one of the country’s most unequal, environmentally vulnerable cities.